Question

Background of community services program: The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example:   Care of the baby   Health of the baby   Feeding   Breast feeding vs bottle feeding   Financial planning and assistance   Returning to school or entering/returning to the workplace Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents aged under 25 who do not have support of family to help them in the early days of their baby’s life and are at risk. The aim of the program is to increase the level of knowledge of young parents in parenting and to reduce the incidence of neglect and violence towards children. The program runs for six sessions held on Tuesdays and Thursdays 2-4pm. Clients receive a phone and face to face interview prior to the program, and also receive follow-up support following the program. Suitable arrangements will be made for clients who need assistance with language or literacy. Digital media protocols for the organisation include:   All digital media strategies must be approved by the Media and Advertising Section before implementation   The following digital media platforms may be used for this organisation: -         Website -         LinkedIn -         Facebook -         Twitter -         You Tube -         Applications for mobile device   All digital media must be in line with the goals and objectives of the organisation and the program for which it is written.

As the YPP is a new program, a strategy is needed to provide information and promote the program to potential clients of the service. Challenges have been identified as:

•   Gaining the interest of the target interest
•   Using a media that the audience will access
•   Significant diversity in culture and ethnicity of target audience.

Using the template provided, develop a digital media strategy for promoting the program to young parents or potential young parents at risk.

questions

Stakeholders List the key stakeholders that the business unit/team needs to communicate with to plan and implement this digital media strategy: (List at least two of each) External stakeholders Internal stakeholders

Answer 1

STAKEHOLDER

Stakeholder is a member or purticular organization who supports for the exist of the organization.They has an interest in the decision or activity of the organization which can be an individual,group or party.

TYPES OF STAKEHOLDERS

1. EXTERNAL STAKEGOLDERS
2. INTERNAL STAKEHOLDERS

EXTERNAL STAKEHOLDERS

External Stakeholders are individuals,groups,and entities from outside that are affected by the consequences and outcome of an organization's desicions.

External stakeholders can exercise different types of power over an organization and try to influence its decisions through applying economic or political pressure

They includes

• Customers(under 25 parents)

We need to communicate with this under 25 parents and provide a clear awareness regarding the aim of this program during the face to face or phone interview prior to the class.

• Government

Communicate and seek the permission from the goverment to conduct this program priorly.

• Society
• Suppliers
• Agencies
• Competiters

INTERNAL STAKEHOLDERS

These are the individuals or organizations that are affected by the consequences and outcome of the decisions.Internal stakeholders are those within the organization with interet in its success and failure since they may rewarwed or pushed accordingly.

They includes

• Managing director
• Employ
• Sales Manager
• Customer servise team
• IT team
• Project manager