Question

Distribution Strategy on TOPIC NIKE

What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:

• What are the best distribution channels and methods for you to use, and why?
• Will you have a retail outlet and if so, where will it be located?
• In what geographic area(s) will your product/service be available?

Answer 1

Nike inc is an American multinational corporation.Nike engaged in producing, building, manufacturing, and marketing and sales of equipments like sports wears,footwears,apparels and accessories and services in world wide. Nike is one of the top largest and major manufacturer of sports accessories. And also they are the largest suppliers of athletic shoes.
The distribution stategy of nike in three ways. They are by selling products to wholesalers and retailers. In US and international markets. Selling directly to customers is an another way. Customers can buy products from the factory retail outlet and e commerce sales through the website. Nike is selling products directly to it's customers with its DTC initiative, it provides higher margins than do sales to wholesalers One of the fastest distribution channel of NIKE is online sales ,distribution products through e-commerce companies like Amazon.Sales through wholesalers is an another distribution category. 68% of revenue in fiscal 2019.TDC sales increased from 16% to 32% during the same period of time. On direct selling to the customers there is 6% increased wholesale customers. The brick and mortar stores which ate Nike's owned retail stores. And its digital platform. Nike's international distribution channels, there are more than 700 stores outside the US at the end of fiscal 2019. Through online distribution there is 35% of increas year over year.
Increase in sales in different places. Growing sporting environment are important revenue opportunity for this brand. Because they concentrate more in sports equipments. The marketing area were mostly focused on urban areas with high market densities. Reduce the impact of each product is a very importan factor. That means making odmf environment friendly products will more beneficial than other.The frequent advertising making it very popular . By making of athletic products and equipments make ads familiar with sports and fill up with positive and confident attitude .
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