Describe the distribution strategy for a specific company that you choose. What missed opportunities or problems...

Describe the distribution strategy for a specific company that you choose. What missed opportunities or problems are you seeing in this distribution approach? Make recommendations about a future distribution strategy for this company based on the following: What are the best distribution channels and methods for this company to use, and why? Does this company sell through a retail outlet(s) and if not should it? If the company added retail locations in what type(s) of facility should they be located? In what geographic area(s) should this product/service be available?

Expert Solution

Distribution channels are the main reason for the success or the failure of any company.

There are below concerns that must be seen before choosing the distribution channel.

The best distribution channel depends upon seeing that in which location we need to sell our product. If we want to sell our product in rural area we must choose that distribution channel that has an easy access to such area.
The retail outlet sale is good if in case there is no such scope for a wholesale quantity sale of the item.
If a new retail store has to be added then this should be make sure that there has been a good service to the customers that visit the store. There must be some structure that will lead to introduction of product to the new customers
The good are generally available in city areas but most of the time the services are not available in rural and remote areas, so this must be seen that the new stores are opened in these locations.

ekkarill92 answered 2 months ago

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