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In: Economics

The product is the Kia Stinger. a,What is the distribution strategy ? What is this based...

The product is the Kia Stinger.

a,What is the distribution strategy ? What is this based on?

b, what is the promotional strategy? What is this based on?

Solutions

Expert Solution

KIA motors are the largest producers of trucks, SUVs, Cars and military vehicles. Kia motor is headquartered in South Korea. In totality, it has 14 plants for manufacturing places across the world includes US, Vietnam, Mexico, China and Slovakia. Kia motors America handles distribution and sales of Kia motors. Deals and distributors of Kia motors are spread worldwide across 108 countries to sell vehicles through their channel. Also, it manufactures in local market and Kia motors products are available at showrooms or can be booked online as well.

Branding and promotional activities represents the brand. Kia motors have a powerful slogan for advertisement campaigns and these ads are telecasted on TV, newspaper, magazines and especially on YouTube, twitter and Facebook. Kia motors also sponsors world famous sports events such as FFA world cup, Euro cup, Archery world cup etc. to promote the brand. For branding purpose on television, it gets associated with celebrities for endorsing the brand.

Rahul Sunny answered 2 years ago
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