Question

a. What is the Campbell's competitive advantages?

b. Provide a brift justification

Answer 1

Campbell company is an American company which deals with processed food and snacks.Some sources of competitive advantage are as follows;

Heavy investment

The company positions itself to be competitive by investing in regional manufacturing and distribution.Presence of a well established supply chain for its products gives it a better hand in attaining a larger market share as compared to its competitors.This has enabled the company to grow and attain its objectives.

Prioritizing customer health and well-being

The company understands the value of its customers and for this reason it has designed its products in a good way such that they are not harmful to the health of the consumer. The cleanliness of the food is their key concern and priority.Snacks are made with high care to ensure that thy are not contaminated and hat they are safe for human consumption.

Venturing into developing markets

The company has ventured into new markets in all over the world.It is capturing the growing snacks market.This makes it competitive than its competitors in the market.There is a growing demand for their products especially among the youthful generation who love adventures and the snacks being the main food.

Digital advertising

The company uses the digital advertising methodologies especially reaching the new markets or giving their customers information about the introduction of a new product.This has helped them to improve sales and hence making high profits.Mobile platforms are among the medium of advertising used.

Frequent financial update

The company has developed a good cost savings initiative.This has enabled it to minimize its costs as well as maximizing the profit.This is a good strategy of attracting and retaining investors. This has enabled the company to continue operating in the market and making surplus profits.

Long term growth targets

The company also focuses on the long term targets of the business. This has enabled it to align its strategies to meet its long term goals and the objectives.

• The competitive advantage of Campbell brand is that their products are heavy as compared to what customers they for them.
• Campbell has huge sales numbers and their prices are comparatively very low. They are an extremely affordable choice for the customers as compared to other local competitors.
• Secondary the company has invested heavily in creating its own manufacturing plants and various distribution facilities which allows it to keep all its profits in house by minimising cost related to manufacturing and distribution.
• The company is able to reflect all the cost savings in its pricing policies for its products while maintaining high quality production. The company is able to set itself apart from the competition by providing high quality products at affordable prices while also maintaining an efficient manufacturing and distribution channel.