Question

In: Economics

What is an institutional advertisement? Provide a real-world example with justification as to why you believe...

What is an institutional advertisement? Provide a real-world example with justification as to why you believe said advertisement can be considered institutional.

marketing question please help

Solutions

Expert Solution

Answer:

Institutional Advertisement:

Institutional advertising consists of promotional activities that aim to improve reputation, create a positive image or encourage support of an organization. The term applies to actions oriented to promote the firm itself.

For example, a tobacco company can use institutional advertising to produce an antismoking commercial that warns consumers of the dangers of its products. Beer and liquor companies can also run commercials that warn consumers of the dangers of drinking and driving.

Many companies use indirect institutional advertising campaigns to alert the public of their benevolent contributions. For example, an oil company might create a public statement, commercial or documentary about its ongoing efforts to ensure that its actions, products or services do not harm the local, regional, national or global environment.

Some companies, such as pork farmers, release institutional advertising commercials about the nutrients found in their food products. These companies can also disclose their commitment to not injecting their products with antibiotics or other chemicals that can initiate health problems in humans.

Institutional advertising is also done via community outreach programs. Some examples of this type of company promotion include blood drives, canned food drives, AIDS awareness events, cancer screenings and holiday gift giving or food delivery drives for homeless individuals.


Related Solutions

What is hypothesis testing? Explain fully and provide a real-world example.
What is hypothesis testing? Explain fully and provide a real-world example.
What is hypothesis testing? Explain fully and provide a real-world example.
What is hypothesis testing? Explain fully and provide a real-world example.
Provide and example of a real world cash flow statement and what insights you can gather...
Provide and example of a real world cash flow statement and what insights you can gather about the company's financial well being from that cash flow statement
Provide an example of an ethical or unethical business today and why you believe it is...
Provide an example of an ethical or unethical business today and why you believe it is ethical or unethical.
Provide an example of a firm or a small business from the real world that is...
Provide an example of a firm or a small business from the real world that is surviving the dynamic nature of monopolistic competition, and discuss some approaches they have used (or are currently using) to compete and survive in the market.
Provide an example of a firm or a small business from the real world that is...
Provide an example of a firm or a small business from the real world that is surviving the dynamic nature of monopolistic competition, and discuss some approaches they have used (or are currently using) to compete and survive in the market.
What is leadership? What does it mean to serve others?please provide a real world example of...
What is leadership? What does it mean to serve others?please provide a real world example of a well known person exhibiting leadership and service.Reflect on the the over all learning objectives from this topic.what was a key takeaway for you?
1. What is IT governance and what is a real world example?
1. What is IT governance and what is a real world example?
Provide a real-world example of a coordination failure leading to an inferior outcome in development.
Provide a real-world example of a coordination failure leading to an inferior outcome in development. Please answer in more than 100 words and should be described briefly
provide a real world example of how management accounting is being adopted in a company and...
provide a real world example of how management accounting is being adopted in a company and / or an industry?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT