Question

a) What is JetBlue's compettive advantage?

b) Provide a brief justification.

Answer 1

The aircraft business is ultra-serious yet JetBlue has following competitive advantage:

• Separated Product and Culture: JetBlue offers the most legroom in their coach, free TV, Fly-Fi and snacks on its flights. Joined with grant winning assistance from the devoted workers, whom it refers to as Crewmembers, JetBlue accept that it offer the most convincing item in the sky.
• Costs – JetBlue’s cost structure is lower than its bigger system rivals. This empowers JetBlue to offer alluring passages, develop its system, and still spotlight on benefit and investor returns.
• High Value Geography – JetBlue work from six center urban areas in probably the biggest travel markets in the United States. JetBlue intend to keep on developing the system, with the vast majority of its flights contacting in any event one of these center urban areas.

JetBlue might be an ease carrier, yet that doesn't implied they are modest. Truth be told, they are the polar opposite. With administrations like free baggage (in any event with BluePlus tickets); modest crossing out and change charges; in-flight amusement and complimentary tidbits and refreshments, JetBlue wants to ruin their clients. It's very nearly an unexpected that they figure out how to keep their costs as low as they do. Yet, it's absolutely a direct result of the extraordinary client experience they give that they can do as such. They put resources into extraordinary things for their clients and consequently, their clients remain upbeat and return to them.

At the point when clients are baffled or in a desperate circumstance, they need to be heard and thought about. JetBlue can't generally give the clients precisely what they need, however they recruit neighborly individuals who show that they care about their clients.