Assess brand characteristics, promise, and equity of Montes Calçados?

Expert Solution

Monte calvados is a Brazilian company that is famous for manufacturing casual shoes for women 18-40. To inclined revenue, they use to strategy as expanding distribution by online and increasing the frequency of newer models of the brand.

MC needs to assess two growth opportunities: whether to expand online distribution (at the risk of brand thinning by attracting older customers) and whether to increase the frequency of new style introductions. Overall, Montes Calcados may need to reconsider its brand's 'Brazilian' position.

Business success depends very much on the availability of labor at an affordable price, which enables the business to earn significant profits and any change in economic conditions that cause labor costs to result in lower profits for the business. the firm is organized in such a way that it can handle and utilize available resources as it is managed by experienced management and designers who quickly change the product model to meet market demand.

The company must use e-commerce sales because it will reach a large number of populations in the region, minimize logistics operations and also save on wages used to pay sales staff as there will be few.

keosha answered 3 days ago

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