Question

What is the brand equity (sources of equity) of Starbucks?

Answer 1

Answer: Starbucks (SBUX) was founded in 1985. It is a famous coffee brand which operates in 98 countries. The company roasts, markets and sells premium coffee. It operates through both physical stores and online channels.

Brand equity is refers to how customers, think, feel and act with respect to the brand, prices, market share, and profitability that the brand commands for the firm. The green and white Starbuck logo is widely recognized. Starbuck create brand equity by turning an everyday beverage into a premium product. The company sources ethically only from the most responsible coffee farmers. It has also managed a large and strong supply chain that it can source quality coffee from. It follows ethical practices in most areas of business including HRM, customer service and supply chain management. Starbucks coffee defined not only a product, but also attitude and personality together. In addition, Starbuck also launched various flavours that reflect the different moods and taste. Starbuck create brand equity by provides a superior level of customer service collecting the suggestion or the ideas from consumer. Therefore, Starbuck build a high degree of customer loyalty successfully. Apart from this, it also sell best quality of the coffee and related products like beverage mug. Starbuck become fastest growing brands. This is because it is about the experience, the atmosphere and the place that let most people gets away from everyday stresses. Starbuck also created an affinity with customers. Beside this, Starbuck also do commitment to the community to increase the brand equity.

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