Question

In: Operations Management

What is a brand? What is a brand name? What is meant by brand equity

What is a brand? What is a brand name? What is meant by brand equity

Solutions

Expert Solution

Brand: A brand is a symbol, a recognition, a uniqueness in terms of design, logo, taglines etc which makes the product distinguished between two different brands

Brand Name: This is simply a name given to the brand by the company is called brand name.

Brand Equity: Brand equity' can be defined as the marketing terminology in the marketing industry which describes the value of having a well-known brand name


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