The South west Airlines has been contributed to build the brand
equity by following activities which the airline has taken up :
- Complete effective service: The airlines has been providing the
services to the customers and the employees very effectively. This
is correspondingly contributing to the general society.
- Focus from upstream to downstream activities : The airlines are
looking towards the downstream activities like services to
customers, contacting the customers, better facilities to the
customers etc.
- Facing competition effectively : The competition in the
industry has been faced by Airlines more effectively than the other
competitors.
- Easing ticket selling : The selling things to the customers has
been made by the Airlines, through online and easy availability
with the mediators.
- Customer care: The airlines has forced its activities towards
recognizing the difficulties of the customers and solving them at
the early stage.
- Awareness in Customer network : The airlines has been focusing
at the spreading of network within the customers which bring the
customer back and back to book the flights.