Question

Evaluate the brand name, BioLite, according to the characteristics of a good brand name.

Answer 1

On the basis of following characteristics of a good brand name ,we can evaluate BioLite( a brand of making stoves , etc) in following manner :

1) Short And easy to remember : Simple and Easy name have power to that everyone easily grab it or remember it. Here BioLite is short brand name and also easy to remember.

2)Simple and Easy to Pronounce: The easier to Speak, its Easiest to Spread. A customer always neglects that words which is confusing them to Speak.Here we can see that BioLite name is very easy to pronounce thus it meets this characteristic also.

3)Unique with Positive Meaning: This is very important Characteristic for a good name, Many companies using this Technique to amaze the Customers like BioLite here given, This name attracts customer with a positive meaning of saving energy.

4) Legally Safe : The Biggest Things every Marketer to Decide the name for a Business is legally safe. We have to Cross check it at different Sources of Trademark Directory to Ensure the Availability of the brand Name. BioLite is a legally safe as it has not used legal rights of any other brand and also it has registered its trademark too so anybody else also cannot misuse their name.