Compare the characteristics of Accenture’s brand equity to those
of Andersen consulting. Do you think the...
Compare the characteristics of Accenture’s brand equity to those
of Andersen consulting. Do you think the rebranding and
repositioning of the company successfully transferred the equity
from the old name to the new one?
DO YOU THINK YOU HAVE THE CHARACTERISTICS TO BE A SUCCESSFUL
SMALL BUSINESS OWNER-COMPARE AND CONTRAST.
Interview 0ne or two business owners. Ask them to describe the
characteristics they think are necessary for being a successful
entrepreneur.
Using your finding, write a report that includes the
following:
a. A profile of a successful small business owner?
b. A comparison of your personal characteristics with the
profile of the successful entrepreneur?
Which characteristics of bonds make some bonds more risky than
others? Why do you think those characteristics aff ect a bond’s
risk? Provide an example of a Junk Bond and an explanation of why
it is considered such.
What is a return on equity? Why do you think the return on
equity is the most popular yardstick of financial performance among
investors and senior managers?
Are there any products to which you are extremely brand loyal?
Why do you think we are loyal to a brand for some products, and not
others? Can you give me some examples? How can you tie in the
concept of elasticity with a person's desire to be brand loyal?
Would that person have elastic or inelastic demand for that
product?
What are the desirable and undesirable characteristics of each,
if any, and why do you think so? Include the ideas of philanthropy,
proficiency, loyalty and responsive obligation in your answer. 1-
code 2- contract 3- Covenant and Consent as a Canon of Loyalty
Describe the concept of brand equity. Think of a company
(besides NIKE and Coca-Cola) that has strong brand equity and give
examples of why this entity comes to mind