Question

Question 2
Define Maslow’s Hierarchy of Needs and explain how consumers respond to the 5 levels within with their purchase to fulfil those need – with your own examples.

Answer 1

• Maslow's need heirarchy theory in an organization includes:-

1. Basic Physiological Needs:- It refers to the basic need of a human in an organization i.e. basic needs which are required for survival. It includes money, basic rights whithin an organization which an employee need to survive. If we look at the response of customer then without customer's support the business will not run and there will be no money or profits if customers rejects the goods.
2. Safety and Security Needs:- It includes those needs in which an employee requires safety i.e. job safety and security of an individual within the organization and in the life as well. The customers plays an important role under this step of heirarchy also as if the customer do not provide positive response then business will not run for a longer period and job security will not be there.
3. Belongingness Needs:- It includes those factors which helps in creating healthy working environment in terms of relations within the organization. It includes social needs of an employee or an individual. It refers to the relation of an employee with their colleagues who are working together and the staff in the organization. This need totally depends upon the internal environment of the organization.
4. Self Esteem Needs:- It refers to the needs such as recognition in the organization or society. It also includes other factors such as promotions and job appraisals which is totally depended upon the performance of an employee. The performance review is based on the working of the employee and sometimes customers reviews also. In such cases cosumers plays a vital role in fulfilling such need.
5. Self Actualization Needs:- It is the ultimate goal or needs of an employee or an individual within the organization or outside the organization i.e. in the life. It includes achievements which an individual wants to achieve and the ultimate goals in the psychology of an individual. It depends upon the hard work of an individual which he or she puts on to achieve the targets and by fulfilling his or her duty and role with effectiveness and efficiency. Under this need customer generally do not play a major role but positive reviews from consumers motivates an individual to do better and better and to achieve the desired goals both mentally and physically.