Question

1- What is the marketing plan?

2- How do you attract people to your convention center ?

Answer 1

1. A marketing plan is a business's operational document for outreach and advertising to generate leads and reach its target market. A marketing plan pulls together all the campaigns that will be undertaken over a period with additional information on how they will be measured and monitored. A marketing plan is a business's operational document for outreach and advertising to generate leads and reach its target market. A marketing plan pulls together all the campaigns that will be undertaken over a period with additional information on how they will be measured and monitored.

A marketing plan includes:

• An overview of the business’s marketing and advertising goals
• A description of the business’s current marketing position
• A timeline of when tasks within the strategy will be completed
• Key performance indicators to be tracked
• A description of the business’s target market and customer needs

2. Convention center marketing teams aim to maximize center occupancy and revenue by persuading meeting organizers to select their venue for events. Advertising plays an important role in the marketing program by raising awareness of the convention center’s facilities and helping organizers to attract higher numbers of delegates

a. Meeting professionals represent the most important target audience for convention centers. They are looking for destinations that will attract large numbers of delegates with meeting venues that have the facilities to support a successful event. Place advertisements in magazines targeted at meeting professionals or publications issued by institutes representing the profession.

b. Meeting planners look for venues that offer them the capacity, convenience and facilities to stage a successful event

c. Location is an important factor when meeting planners choose a venue.The quality of the destination is particularly important when conferences last several days

d. Meeting professionals measure the success of their events by the number of targeted delegates they attract. Developing joint advertising campaigns with event organizers to help attract delegates