Question

1- What is the marketing plan?


2- How do you attract people to your convention center ?

Answer 1

1. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. A marketing plan is a report that outlines the marketing strategy for the coming year, quarter or month. Typically, a marketing plan will include:

• An overview of the business’s marketing and advertising goals
• A description of the business’s current marketing position
• A timeline of when tasks within the strategy will be completed
• Key performance indicators will be tracked
• A description of the business’s target market and customer needs

2. Convention center marketing teams aim to maximize center occupancy and revenue by persuading meeting organizers to select their venue for events. Advertising plays an important role in the marketing program by raising awareness of the convention center’s facilities and helping organizers to attract higher numbers of delegates.

a. Meeting professionals represent the most important target audience for convention centers. Marketing professionals also have responsibility for organizing events, although on a smaller scale than meeting professionals.

b. Meeting planners look for venues that offer them the capacity, convenience and facilities to stage a successful event.

c. Location is an important factor when meeting planners choose a venue. The quality of the destination is particularly important when conferences last several days.

d. Successful conventions attract large numbers of visitors to an area, a factor that is important to tourist boards, economic development groups and local government agencies as well as convention centers.

e. Meeting professionals measure the success of their events by the number of targeted delegates they attract.