What is the "control" in a marketing plan? I am needing to add it into my...

What is the "control" in a marketing plan? I am needing to add it into my plan and I am lost at what this is.

Expert Solution

Control in the marketing plan:

Marketing is all about identifying the needs and wants of the customers and persuading them to purchase or use the product or service. The marketing plan determines how it is done. The need for control in the marketing plan is highly required to maximize the effectiveness of the plan by monitoring the progress of the plan. The plan needs to be analyzed to determine the actual performance of the plan based on what is supposed to be or based on the projections made in the plan. This helps to develop the appropriate performance measurement indicators to analyze the plan. The control can be put in place depending on the customer feedback received which can be either directly through interviews or phonecalls or indirectly through online polls that reflects the characteristics of the marketing plan. For example, we might have included a new mascot in the marketing campaign and if most of the customers are not be impressed with the new mascot, then the mascot should be removed or modified in the marketing plan. Hence the control in the marketing plan will show whether the proposed plan is on the right track to reach the desired destination.

keosha answered 1 month ago

i am looking to add more detail into my program the runs a game of rock...

i am looking to add more detail into my program the runs a game of rock paper scissors i want to include a function or way to ask the user to input their name so that it could be shown in the results at the end of a round/game. after a round something like "Mike wins!" i also want to output the round number when the result of for each round is outputed Round 1: Mike Wins! Round 2: Computer...

The Question I am needing assistance with is in BOLD BELOW. I will include the other...

The Question I am needing assistance with is in BOLD BELOW. I will include the other aspects of this assignment for reference, as well as the table used/needed for these calculations. Option #1: Critical Thinking: Quality at A1 Hotels A1 Hotels operates luxury hotels throughout the world. Recently, motivated by some incidents that appeared in the news, they have been concerned about the quality of service. The company has been giving the following survey to its clients after their stay:...

For my entrepreneurship course, I am preparing a business plan for the first year with the...

For my entrepreneurship course, I am preparing a business plan for the first year with the idea of opening a cafe. I sell different types of coffee and tea + each item has different prices How can I calculate the break-even point? and it is hard to find the cost of each item since buying paper cups and liquid materials are in total WHAT to do?

I am writing a marketing plan on SUNPOWER. handwrite the SWOT ANALYSIS only

I am about to start my undergraduate thesis, I need an interesting topic related to Marketing....

I am about to start my undergraduate thesis, I need an interesting topic related to Marketing. Due to coronavirus I have not many resources. Describe how the content and abstract would be. And how will be the research method to accomplish? and some recommendations if it is porssible

I am about to start my undergraduate thesis, I need an interesting topic related to Marketing...

I am about to start my undergraduate thesis, I need an interesting topic related to Marketing and internet. Describe how the content and abstract would be. And how will be the research method to accomplish? and some recommendations if it is possible

I am writing a marketing plan on SUNPOWER. I need information on 1. Competition 2. Product...

I am writing a marketing plan on SUNPOWER. I need information on 1. Competition 2. Product offering 3. Keys to success 4. Critical issues 5. Historical results Hand write please

I am doing some reserch on international marketing, I picked buffalo wild wings as my company....

I am doing some reserch on international marketing, I picked buffalo wild wings as my company. (at least 450 words). Bufflao wild wings recently went golbally In mexico and more contires. Here is a website for it https://www.export.gov/ I need basic informations on strenths and weakness for their internatiol marketing or going globally. b. Strengths of the Company/Products for International Markets c. Weaknesses of the Company/Products for the International Markets

I am currently learning about internal influences in my marketing class. The statement was made that...

I am currently learning about internal influences in my marketing class. The statement was made that "Consumers are often very passionate about their attitudes and perceptions". The questions are: I) Think about brand loyalty and think of some attitudes that consumers hold and look beyond trying to assign rationality to attitudes. 2) What are some of the reasons a persons attitude towards a particular brand does not necessarily mean it is rational at all?

I am working on a case study for my business marketing class. The case talks about...

I am working on a case study for my business marketing class. The case talks about Best Buy (electronics store) bringing new smartphones for sale in Canadian market. We need to perform a 4P analysis. I know what they are, but don't know where to start. Could you please help me?

Question