Question

I am writing a marketing plan on SUNPOWER. handwrite the SWOT ANALYSIS only

Answer 1

SWOT Analysis for SUNPOWER:

Strength: Strong relationship with distributors and dealers High customer satisfaction due to dedicated customer relationship management department Strong brand equity in the market because of unique products and high customer satisfaction High performance in new markets which has helped Sunpower increasing its revenue and diversify business Strong relationship with suppliers has helped sunpower to overcome supply chain challenges. they have a strong base raw material supplier Automation in the processes has helped company in business consistency

Weakness: Due to new entrants who have entered in niche categories, sunpower lost some of its market share Challenges in demand forecasting leads to either high or low inventory Government subsidies provided to small companies Investment in new technologies to integrate processes is required when sunpower expands Not very successful in other businesses than the core business

Opportunity: New environment policies will open up new areas where sunpower can take advantage of its unique technology and gain market share New taxation policy can help sunpower increase its profitability Low Inflation Rate can help customers take credit at low interest rate Opening up in new emerging markets because of government agreement Lower transportation costs to ship products can enable sunpower to increase its profitability or pass on the benefit to customer by reducing price Increased demand of renewable and clean energy by different countries provides an opportunity to sunpower

Threats: Unification of local distributors in some markets can poses a serious threat as competition is paying higher margins Different liability laws pose threat to sunpower as they may get exposed to liability claims Fluctuation of currency is a common threat as sunpower operates in many countries Online supply chain model is a threat to sunpower's physical infrastructure supply chain model raw material increased price can impact profitability Lack of innovation in products and supply challenges are another threats to company