I am about to start my undergraduate thesis, I need an interesting topic related to Marketing....

I am about to start my undergraduate thesis, I need an interesting topic related to Marketing. Due to coronavirus I have not many resources. Describe how the content and abstract would be. And how will be the research method to accomplish? and some recommendations if it is porssible

Expert Solution

Topic: Emergence of Online Grocery Stores during the Time of the Pandemic and Challenges Faced by them.

With social distancing being the norm of the time, people are wary of going to departmental stores and prefer home delivery of essential items. New players have started stepping into the segment in the recent past. How these new players are achieving the order targets in competition with Walmart and Amazon can be the topic for the Thesis.

Abstract: The thesis should contain the number of sellers entering into the online grocery market in the past 2 years compared to the number of sellers in the past 2 months. The challenges faced by them in terms of logistics, supply chain, marketing, etc.

Content:

Marketing Strategies
How the challenges are overcome
Details from the research of 2-3 sellers who started fresh
Data related to the online grocery market(Geography or Country wise)
Use of Technology to accomplish the tasks

Research Methodology: The best method of research should be Interviews to get details about the challenges that are faced by the new entrants in the market.

keosha answered 5 months ago

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