Question

I am about to start my undergraduate thesis, I need an interesting topic related to Marketing and internet. Describe how the content and abstract would be. And how will be the research method to accomplish? and some recommendations if it is possible

Answer 1

An undergraduate thesis is the culmination of a college experience.

There are ample of interesting topics related to marketing and the internet;

1) How can a brand image be communicated via social media marketing?

2) How can social media impact the buying choices of shoppers?

3) How does advertising on the internet impact consumer behaviour?

4) What attributes do consumers look for when comparing products online?

5) What characteristics do buyers look for when purchasing a product online?

You can choose a variety of topics over the market and the internet. Now coming to the content and abstract. Let me help you with one interesting topic that is, Advertising on the internet & impact on consumer behaviour.

CONTENT AND ABSTRACT OF THESIS

* Introduction to the topic of an advertisement on the internet

* Adoption of the internet as a promotional tool

Integrated marketing communication

Interactivity in relationships

* The advertising industry

Agency service provisions

The types and styles of advertising agency

Establishing advertising agency-client relationship

Maintaining advertising agency-client relationship

* Influence of the internet on advertising agencies

  Role of the interactivity in the advertising agency

* Implications of the internet for the agency-client relationship

* Value-adding and perceptions of the internet value

The provision of value-added services

Measuring gaps between value perceptions

* Internet marketing – Company perspectives.

* DRIVERS - for the Internet advertisement.

* Internet channel preference.

* Internet marketing – consumer perspectives.

* Consumer privacy on the internet

METHODOLOGY

# Analysis of data

Quantitative and qualitative data analysis

# Factor analysis

reliability analysis

# QUESTIONNAIRE

ACCOMPLISHMENT OF THE RESEARCH METHOD

* INTRODUCTION

* THEORETICAL PERSPECTIVE

* RESEARCH DESIGN

* SURVEY AND SAMPLING PROCEDURE

* RATIONALE FOR SURVEY RESEARCH METHOD

* ETHICAL CONSIDERATION

* LIMITATION OF RESEARCH METHODOLOGY

RECOMMENDATIONS

* Thesis should be well defined

* make sure you have done good research on the topic through various sites and on physical world.

* conduct a survey for a more genuine and accurate thesis.

*make sure your thesis is well researched.

*create better conclusions and recommendations.

* summaries, key findings, and outcomes should be mentioned.

THANKYOU

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