Question

I am writing a marketing plan on SUNPOWER. I need information on

1. Competition

2. Product offering

3. Keys to success

4. Critical issues

5. Historical results

Hand write please

Answer 1

1. Competition:

Sun power and competition

The following are the key points to sun power’s competition:

• It is a public company with 30 years of business experience and market cap of $3.5 billion.
• It has a 10 year workmanship warranty.
• The production of sun power is clear and also easy to comprehend.
• It also offers 10 years roof warranty.
• It doesn’t periodically check credit.
• It also has a 25 year warranty.
• The warranty of sun power covers system and production issues.
• It also consisted of 15-20 established cell manufacturers, a handful of silicon based manufacturing upstarts and number of solar companies offering potentially disruptive technologies.

1. Product offering:

1. Sun power’s maxeon cells – designed in such a way to generate more power. Flexible connectors with unpredictable temperature changes.
2. Sun power panels – has a expected 40year useful life and has high efficiency with 60% more energy per square foot.
3. Sun power Helix cable system – prevents the cables from eroding. Majorly made from recycled rubber which provides lifetime durability.
4. Plug and play power system – electrically designed hence no need for a DC combiner. Also has a built in NEC compliant shut down.

1. Keys to success:

Wenger and the sun power team consider the strong relationship between them as a key to their success. Sun power has a new lower efficiency panel which is considered as a key to its success. This is made of cut and shingled cells which offer high efficiency than standard panels. This also makes the company’s important product of 2018.

It also has the best technology which makes it a premium player in the market.

It is also hard effort of the company’s employees through difficult situations which has taken the company to the destination of where it is today.

Another factor for its key success is when cypress’s investment with sun power. The connection with cypress and its chip manufacturing is also a fundamental reason for sun power’s success.

When sun power went public in 2010, the demand for its panels was massive than what it expected. Being another factor for its success.

1. Critical issues:

The competitive scenario for the company made it to feel that the future path was a challenging one. The critical issue can involve formulating the right strategy for the company. The strategy can involve on the pricing of the modules, or should it invest more on process improvements or it can be the combination of both. Hence it is important for the company to determine the right formula.

Apart from this it has also been lagging in the power business because of the low priced Chinese panels which were more cost effective than sun power’s panels.

1. Historical results:

It is from 1970, that sun power started to design, develop and manufacture high efficient solar technology. It was established due to oil crisis. In early times, solar cells were already used by NASA in order to power space the machines.

In 1993, Honda was the first company to select sun power in order to design a high efficient solar power car in order to compete the solar race.

After successful accomplishment of sun power’s technology, NASA itself approached sun power to power the world’s first solar powered aircraft.

It was in 2007, solar power acquired power light a company that specializes in solar panel installation on the roof top.

In 2008, an agreement was entered between solar power and PG&E to construct the largest PV power plant.