Question

QUESTION 31

1. Which of these is a common variable used to segment both business-to-business and business-to-consumer markets?

   	a.	demographic
   	b.	behavioristic
   	c.	buyer psychographics
   	d.	geographic

2 points   

QUESTION 32

1. This retailer has developed an interesting approach to the Price & Quality positioning base, presenting the company as an 'upscale discounter.'

   	a.	Macys
   	b.	Walmart
   	c.	Costco
   	d.	Target

2 points   

QUESTION 33

1. Of the four major approaches to gathering primary research data, ethnographic research is a subset of this one.

   	a.	surveys
   	b.	experimentation
   	c.	observation
   	d.	focus groups

2 points   

QUESTION 34

1. Which of the following is NOT a function of a firm's supply chain?

   	a.	inventory
   	b.	make
   	c.	deliver
   	d.	source

2 points   

QUESTION 35

1. Retail ownership takes one of three forms. Which of the following is NOT one of those forms?

   	a.	franchise
   	b.	independent retailer
   	c.	joint-venture
   	d.	chain store

2 points   

QUESTION 36

1. You've developed a concept for a new television commercial for your product and prepared a 'storyboard' that shows the characters and the narrative. You want the reaction of a small pen of members of your target market. The most appropriate methodology for gathering this primary data would be what?

   	a.	observation
   	b.	focus group
   	c.	experimentation
   	d.	survey

2 points   

QUESTION 37

1. You want to test different versions of a landing page on your website. Every-other-viewer sees a different version of a landing page and you monitor which version results in the higher level of sales. This is an example of which primary research approach?

   	a.	focus group
   	b.	survey
   	c.	experimentation
   	d.	observation

2 points   

QUESTION 38

1. Which stage of the product life cycle is the only one when you would ordinarily expect a company to be operating at a loss?

   	a.	growth
   	b.	decline
   	c.	introduction
   	d.	maturity

2 points   

QUESTION 39

1. Nike, Apple and Coca-Cola are all examples of which type of brand?

   	a.	manufacturer brand
   	b.	private label brand
   	c.	distributor brand
   	d.	store brand

2 points   

QUESTION 40

1. This targeting strategy is appropriate for niche marketers.

   	a.	multi-segment
   	b.	behavioral
   	c.	concentrated
   	d.	undifferentiated

Answer 1

Answer 31:

Option (d) Geographic is a common variable for business to business and business to the consumer market because the location is an essential point for any business as market segmentation. The business succeeds when its location is in a favorable place. The supply chain for sourcing the raw material to supplying end products to the consumers should be very easy and cost-effective so the geographic is the variable common for both the business.

Others are not the correct option because demographic is more important in business to the consumer but not in business to business. The behavioristic variable is more concerned with the buying behavior of consumers and business to business deals are done on the relationship, good profit, and terms. The buyer psychographics is also a common variable but more concerned with buyer interest for the consumers.

Answer 32:

Option (d) Target, It developed a Price & Quality positioning base, presenting the company as an "upscale discounter". This was their strategy to attract customers, to increase sales by putting the products on discount and sale by mixing product line and displaying the options at low prices, but earning their profit margin.

Answer 33:

Option( c) Observation, this is because ethnographic research is collected by observation as a primary data, to gather the details or information for increasing the knowledge. The others are not the correct options because there approach doses not match for ethnographic research.

Answer 34:

Option (b) make, is the correct option which is not a function of a firm's supply chain, as the functions are inventory, sources of raw material and deliver but make or the production is another department function.

Answer 35:

Option (c) Joint venture, this is the correct option as this is not possible in retailing ownership has the right with one of the retailer but in the joint venture, the assets will be divided into two or more, so the owner will not be single and only as compared to other forms as mentioned.

Answer 36:

Option(b) Focus group as the question is to get the feedback from a few target members and focus group target few as 6-12 members who can give the feedback of the storyboard as the primary data. This is also used in marketing and marketing research for better and best possible results. The others are not the correct option as the observation is done by looking people reaction, or situation based whereas experimentation gives casual data was the data is mostly collected for the differences in the opinion and survey is not the answer as survey includes some questions and answers are given accordingly, no other opinion and feedback is collected.

Answer 37:

Option (d) Observation is the correct answer as the research is based on the observation, looks, and behavior of the person and the result in the higher level of sales of the landing page is being observed by monitoring the viewer. The other are incorrect because not every primary research method helps in noticing the same results like in monitoring every research method is used for specific purposes.

Answer 38:

Option (b) Decline, is the correct answer because product life cycle has four stages introduction where the product is being launched and awareness of the product is done, then the growth stage where business increases gradually and start increasing and earning profit then there is a maturity stage where the business is in blooming gains profit and is stable then there is a decline where the business starts losing profits and operation goes in loss.

Answer 39:

Option (a) manufacturer brand, they are large firms that produce complete industrial products that are open for purchase. It has the same name that is of the manufacturer on the product for advertisement and selling of the product. Other are not the correct option as private label products are manufactured by one company and sold by some other and the chain is handled by retailer which is called as store brand.

Answer 40:

Option (c) Concentrated, is the correct answer for niche marketing, as this explains how the consumers are concentrated from others to be focused, concentrated means selective this can be based on the aging, pricing, income, etc. The others are not the correct option for niche marketers as multi-segment is not required, as a niche market requires only segmenting, The behavioral is not the best strategy for niche marketing and undifferentiated is just opposite of concentrated marketing. Niche marketing does not needs a wider audience but a selective and focused one.