Question

Question 1: Which of the following are ways a marketer will generally NOT choose to segment their target markets:

Group of answer choices

wants and needs

products ans consumers

demographics, psychographics, and geography

groups that will respond ]similarly to marketing actions

2. Urban Outfitters has launched a home decor line targeted at adults 22-30. While any of these might work, the marketing program that would have the best impact would probably be:

Group of answer choices

Sponsoring local news radio

Newspaper ads in major metro areas

Instagram - apartment decor contest

billboards on interstate highways

3. An example of a psychogrqaphic segment would be:

Group of answer choices

rural people

Older Lithuanian men

Sports fans

Baby boomers

4. A great source of secondary data would NOT be:

Group of answer choices

Current Focus Group Results

Bureau of Labor Statistics

US Census Bureau

Google

5. The place for a marketer to get qualitative feedback on their concept early in the process would be:

Group of answer choices

concerts

mall intercepts

focus groups

surveys

6. A marketer would use a ______________ to gather specific quantitative data on how to shape their final product offering with meaningful statistical significance.

Group of answer choices

concerts

mall intercepts

surveys

focus groups

7. The first step in the consumer decision making process is:

Group of answer choices

Secondary data review

Alternative evaluation

Information search

Problem/need recognition

8. Which of the following is NOT a situational influence?

Group of answer choices

Occasion

Your mood

Who's with you

Your neighbor's buying habits

9. Which of the following is NOT a sociocultural influence?

Group of answer choices

Your family

Groups you belong to

Your ethnicity/heritage

Your personality

10. When I go into my local Starbucks on a Tuesday afternoon I see business people and students finishing their work for the day. On Saturday AM in that same Starbucks I see mostly families with infants. This is an example of how Starbucks may want to ___________ their consumers:

Group of answer choices

modify

finalize

address

segment

Answer 1

Answer(1): Groups that will respond similarly to marketing actions is the correct choice.

Group of people that will respond similarly towards to marketing actions will not be a criteria for segmentation and target market.

Answer(2): Instagram - apartment decor contest is the correct choice.

People between 22-30 widely use Instagram so that will have a good impact.

Answer(3): Sports fans is the correct choice.

Psychographic segmentation is based on psychological characteristics such as beliefs, motivation, values, priorities etc.

Answer(4): Google is the correct choice.

Google is not a good and reliable source of secondary data, other sources mentioned are the reliable because these are from Government agency.

Answer(5): Focus groups is the correct choice.

Qualitative feedback can be received through Focus group.

Answer(6): Focus groups is the correct choice.

Focus group is a good source of Qualitative feedback.

Answer(7): Problem/need recognition is the correct choice.

Problem recognition is the very first step in consumer decision making process.

Answer(8): Your neighbor's buying habits is the correct choice.

Neighbor's buying habit is not the situational but it is socio culture.

Answer(9): Your personality is the correct choice.

Your personality is not a socio culture, it is situational.

Answer(10): Address their consumers is the correct choice.

Starbucks is well addressing its customers based on the days when they come.