Q1. Identify and describe four major categories of variables that can be used to segment consumer...

Q1. Identify and describe four major categories of variables that can be used to segment consumer markets. Select one brand of product or service in Hong Kong to illustrate how it is segmented by variables in each category.

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Rahul Sunny answered 1 year ago

Identify the four major categories of variables that can be used to segment consumer markets. Give...

Identify the four major categories of variables that can be used to segment consumer markets. Give examples of product markets that are segmented by variables in each category.

Q1. Describe the variables (demographic, psychographic, and behavioral) used to segment Amazon's target markets. Explain how...

Q1. Describe the variables (demographic, psychographic, and behavioral) used to segment Amazon's target markets. Explain how Amazon evaluates the attractiveness of each identified market segment?

3. Ecological Categories Insect activity at a dead body can be divided into four major categories...

3. Ecological Categories Insect activity at a dead body can be divided into four major categories matching the ecological role they play. Some insects are attracted to a dead body and use the body as a source of food. Other insects are attracted to a dead body to feed on the first group, the insects that are using the body for food. "It's a bug-eat-bug-word, out there!" And some insects are attracted to a dead body to use as an...

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Q1. Identify and describe four major categories of variables that can be used to segment consumer...

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