In: Operations Management
Production how is it affected by the Gap dividing into two companies. need specific details,
A Thumbs Up! Would be really helpful for me. If you have any questions, please leave a comment and I will get back to you as soon as possible.
The well known brand GAP Inc. announced a year back to split into two companies that is one Old navy and still to be named company, newCo.
The split will be that Old navy will stands alone as a company and other labels which are gap, athlete, intermix, hill City will be covered by the newCo
The reason behind this plate of two companies is to grab target customers, focus on the betterment of brands, and working on marketing, supply chain, and inventory with analytics. They have also decided to close nearly 230 stores basically in North America to restructure their plans and sales. Talking about the production, both the companies will have different financial outlines, revised operating preferences, and capital allocation techniques and entire focus on well placed to achieve their strategic objectives and create crucial value for stakeholders.
The production might be affected as for when the stores will be closed for a while but what other parameters both companies can cover up through are quite effective in increasing revenues. Firstly, true personalization into a digital world that is on the website, the company's CEO said that the customer gets the personalized landing page and recommendation differently through its inaudible engine. This increases the revenue per visit and also the conversion rate goes up. Secondly, customer data and targeting. With the customer base of nearly 42 million, the company focus on producing content according to targets and choosing up the market. For instance, the companies have a good customer base of men's clothing so they try to bring out unique content which is quite attractive and appealing UN speaks up on online sites and stores directly to the customers. Third, e-commerce is another success for the company e as nearly 20% of its revenues are generated from the E-Commerce platform. It is equally important in production as the stores.