Question

Each student should choose a company and create a new product or service for the company chosen (It can be any company). The new product or service must be consistent with the company’s current offerings. An example of an inconsistent product offering would be if Chrysler (an automotive company) began to sell chocolate. The final project should consist of the following items:

1. Executive Summary

This section should focus on providing a concise overview of your new product or service and how the company will benefit by offering this new product or service.

2. Company and Product/Service Description

This section should consist of an overview of the company you have selected. What is the company’s current focus? In what industry does the company currently compete? What product/service do you think the company should introduce? How does this product/service fit in with the company’s current product/service offerings?

3. Strategic Focus

Think about the core benefits of your new product or service. Focus on how your new product or service meets consumer’s wants and needs.

4. Situation Analysis (think of factors affecting both your company as a whole and the new product/service).

What are the (internal and external) environmental factors to think about? For example,

1) the potential investment required to introduce your product or service

2) the competition for the new product or service.

5. Marketing Program (for your new product)

STP: How is the market for this product segmented? What is the target market for your product or service?  Is this a target market the company is already focusing on or would this be a new target market for the company? What will be your product's positioning?

The 4Ps: How do you plan to market your new product or service? Is your product or service something that the company will sell on its own or will it be sold in addition to one of the company’s current products or services? What will be your Marketing Mix Strategies (the 4 Ps)?

6. Works Cited Page

Please provide a works-cited page in MLA format.

The final paper should be about 6-pages doubled spaced, Times New Roman, 12pt font.

Answer 1

About Organisation

Levi Strauss and Co. is an acclaimed clothing organization which has 4 significant brands under it; Levi's, Signature, Denizen and Dockers. The Levi's denim is its most well known brand and has made a faction in the youthful age. The organization is headquartered in San Francisco, US.

Strengths in the SWOT Analysis of Levi Strauss :

• Solid Portfolio of Brands: Levi Strauss has the accompanying brands under its kitty: Levi's, Signature, Denizen and Dockers. All these are built up brands and have solid ubiquity. This causes Levi Strauss to assemble client review and expanding deals year on year.
• Solid Global Presence: Levi Strauss items are accessible in more than 110 nations and it has more than 60 creation offices around the globe which fortify its market nearness and offer. This additionally diminishes the danger of over reliance on a particular geographic market.
• Different circulation channels: Levi Strauss conveys its items through different dispersion channels including the chain of retailers, organization stores just as on the web. This helps expanding market entrance of the organization.
• Associated with youth: Levi Strauss has a famous picture in the adolescent as it brings out smart items focusing on little youngsters and young ladies. This fortifies its image value.

Weakness in the SWOT Analysis of Levi Strauss :

• Over reliance on barely any discount clients: Levi Strauss is vigorously subject to its 10 significant wholesalers who represent over 31% of its net incomes. Any break in contracts with these can influence the money related states of Levi Strauss.
• Reliance on contract makers: Approximately 97% of Levi Strauss' items are from free item producers. These makers are situated in 30 distinct nations. Reliance on free makers builds the business chance for Levi Strauss.
• The guile of brand name: Levi Strauss has been a survivor of the trickery of items before and this influences brand picture and furthermore impacts deals. This has hampered a great deal of Lev Strauss' the same old thing.

Opportunities in the SWOT Analysis of Levi Strauss :

• Development in the US clothing market: There has been a steady development in the US attire showcase though gradually. This guarantees steady development for Levi Strauss in perhaps the biggest market which represents about 24% of its worldwide deals.
• Improving Lifestyles in rising countries: With expanding per capita pay and improving the way of life of the individuals from developing countries, attire showcase is set to profit by the potential increment sought after for marked garments.
• Web based retailing: Levi Strauss has 4 brand devoted sites through which it conveys its online retail business and is likewise present through different other online stages. With development in web based retailing, Levi Strauss can use its image value to epitomize the interest made.

Threats in the SWOT Analysis of Levi Strauss :

• Rivalry: Being a worldwide brand in the attire business, Levi Strauss faces serious rivalry from different other worldwide and nearby brands. With quick changing patterns in style, the organization must be refreshed and maintain enhancing in control to remain in front of the opposition.
• Expanding Labor costs: Labor costs have expanded everywhere throughout the world which builds creation costs for the organization. This influences the valuing structure and the deals of the organization.
• Web based business permits new brands to enter: Before the foundation of the E-trade world, it was hard for another brand to enter the market and build up itself. Be that as it may, with the E-business set up everywhere throughout the world, new brands have an incredible stage to rival any semblance of Levi's.

Company Started :( Levis)

Circulation channels may require adjustment regarding the advancement of neighborhood advertise. The full scope of selling designs utilized for cutting edge markets can't be sent in more unfortunate ones.

Socio/social elements :

Socio-social comprises of religion, language, ethnics,customers recognitions and qualities. Levi's desires to limit how much culture keeps them from delivering normalized special crusades. Notwithstanding the impact on the structure of adverts, social contrasts have semantic ramifications with respect to the item name. The brand name of item is a key component of its advancement however care must be practiced to abstain from causing offense in interpretation or utilizing images that don't have a similar essentialness around the world.

Innovative variables :

Mechanical elements alludes whether the neighborhood advertise has enough evolved advances to exploit the item. The utilization of good innovations are fundamental to utilize the distinctive of special strategies, for example, TV or Web destinations. Comparable the utilization of high innovation is indispensable for dissemination of the item. For instance, regardless of whether buyers can use online home shopping offices. In less created nations, for instance in Africa, where such innovations are in rather undeveloped stage, adjustment is required with the end goal that a more prominent degree of utilization is made of progressively conventional techniques.

Market Segmentations :

Market division alludes to the choice of gatherings of individuals who will be to a great extent open to an item. The extremely normal strategies for division involve Demographic traits, for example, sex, age, pay race, status, occupation, race and geographic area; psychographic factors, for example, way of life, interests, supposition and exercises; item advantages and item use designs.

Much division comprises of blends of these strategies. Regardless of how sections are characterized, be that as it may, they are described by significant change after some time. The readings in this segment epitomize regions of fast change.

Premise of Market Segmentation :

Segment division: age, sexual orientation, instruction, occupation, pay, and ethnicity

• Geological division: district, atmosphere, populace thickness, and populace development rate
• Psychographic division: disposition and way of life
• Conduct division: use rate and examples, value, brand and advantages looked for
• Target Segment for The Double

The objective fragment for twofold would be the Behavioral section. The explanation behind this is it will build the use pace of the client likewise the client can take the advantage of two pants from one jean just, while voyaging he/she doesn't have to convey a lot of stuff. The Double will Levi's Jeans focuses on its market by assessing the needs of clients.

Target Marketing Strategy :

Target advertise system for The Double is have long haul relations with their clients and to give them better item. Levi's has got client situated methodology by division. Organization is advancing its items adequately inside sections by print media just as electronic media, for example Papers, Signboards, Television ads, Internet, and so on. Organization is furnishing their clients with sharp better quality and diverse item keeping in see its expense.

Following are a portion of the primary and unmistakable highlights of The Double.

Comfort :

The Double and different results of Levi's are agreeable enough to be worn even at the hours of dissent, war, social unrest, relative harmony and unadulterated fun.

Durability :

The two figures on the fix of Levi's pants with whips close by pulling in inverse ways, yet the pants stay unblemished. The Double will symbolize the quality and sturdiness of the Patent bolted attire as Levi's

Style :

The Levi's attire implies something beyond texture, bolts and string. To dress oneself intends to put on something that symbolizes what your identity is. The Double pants are accessible in various styles for people.

Cost:

While deciding the value organization not thought about the contenders, however the standard that is utilized is thought of.

Levi's cost is impacted by the accompanying variables:

– Cost of the item

– Affordable for the objective market

– Demand of the item

– Uniqueness and inventive highlights of the item

At first Levi's will set the cost of The Double jean to be minimal higher than its other regular selling items. Which is legitimate as this is another development and friends has put parcel of cash in R&D, in addition The Double would fill in as one jean as well as two pants, which would firmly legitimize its significant expense.  

Objective :

– To adjust the interest and supply of The Double at all spots.

– To give Double at opportune spot at correct time.

– To expand the brand an incentive by arriving at each side of the world.

– To satisfy the necessity of each region as indicated by the requirements and taste of the individuals.

Channels of Distributions :

Levi's circulates Jeans by its channel individuals that is through retailers and wholesalers .

System for picking the channels

In view of its item, Levi's picks its channels. More often than not Levis is constrained to his wholesalers, on the grounds that the unit esteem is high and cost related issues happens.

Advancements:

Objective

– To advise and remind the potential clients about its current and new items

– To fabricate solid brand esteem

– To Increase mindfulness and fabricate request

– To fabricate Levi's picture as pioneer

– To make association among individuals and Levi by helping the individuals

– To make the significance of its items

Deals advancement

For the business advancement Levi Strauss and Co. execute an extremely powerful yet extensive technique. Levi's focuses on the exposure of its items. The significant wellspring of advancement of Levi's is finished by making advertising. The business advancement of Levi's objectives the end shoppers.

Following limited time methodologies will be utilized to advance The Double

Individual selling: Personal selling by the delegate of the association happens up close and personal with conclusive buyers. That implies one of the best approach to advance The Double will be in the store itself face to face.

Commercial: Levi's utilizes publicizing to advance organization's picture by saying many Copy the Red Tab, henceforth nobody can duplicate the first.

New Advertisement crusade will be propelled for The Double, making the end client mindful of the new item highlights and its dispatch.

The different publicizing media utilized by the Levi's are

TV

Style Magazines , Newspapers

Web.

Bulletins ,pennants and so on

Mass Selling

Levis masses offering to educate a mass regarding people by publicizing.

– Sales power

Levi's has an exceptionally enormous deals office which is working in a wide range of nations, thus The Double can be elevated to various nations utilizing its current deals powers.

Advertising

To advance its new item, The Double, levi's will likewise support a few occasions.

3C's :

Company :

Levi's, with its new item, The Double will at first objective the adolescents as planned clients. According to their necessities, the adolescents might want to have altogether different verity of garments in their cubed, The Double – reversible pants will satisfy their this need to fullest, by reliably giving various shades of the pants likewise giving spatial offers time to time. Levi's can focus on this fragment effectively by their directing advancement exercises on TV, colleges, downtown areas and so forth

Competition :

Levi's, as a brand, is an all around perceived and confided in brand by millions, all the new items that Levi's dispatches experiences a relapse testing, so the end client gets an item which keep going long.

Consumer :

Levi's gladly says that its items totally fulfill its client's needs; henceforth Levi's doe not face a lot of rivalry in their business.

In any case, hurling said that, there are a few rivals in the market, for example,

Hole Jeans

Pepe Jeans

Diesel

Leeds

Lee

clarity : Communication to the client is significant as to determine what the various contributions to the clients are. A wide range of methods of correspondence can be received for The Double for correspondence its client. These methods of correspondence will be TV, web, papers, face to face, supporting occasions, battles. Nowadays the mouth to mouth correspondence is additionally a significant method of correspondence.

3Ps:

Levis Product Strategy:

The item technique and blend in Levis showcasing methodology can be clarified as follows:

The brand of Levi's has huge fame attributable to the client steadfastness related with wearing Levis pants. Clients who are once acquainted with wearing the brand, don't move from it inferable from its tasteful structure and monstrous solace. Some Levi's pants requires gigantic assembling expertise which is obvious from the way that near thirty three stages are required in its assembling procedure. The Levis pants offers inventive plan contemplations like twofold creases for strength and up to five pockets to include the components of accommodation. The most looked for after item in its advertising blend is the exemplary Levis, yet the other shading variations have picked up fame throughout the years. These hues incorporate dim, dark, green, khaki to give some examples. The organization has a differentiated arrangement of items running from pants, pants, shorts, skirts, coats, sweaters, socks, clothing, belts, skirts, dresses, adornments, jumpsuits and a major and tall range. The Jeans arrive in an assortment of fits: Skinny, Slim, Taper, Boot cut, Relaxed, Flare and Big and Tall. What is one of a kind to distinguishing to recognizing some Levi's Jeans is the three digit number related with each pair. Numbers are from any semblance of 501s which are accessible for people both to 500 arrangement for men to 300,400, 700 and 800 arrangement for ladies. Levis has various sub-marks inside its parent image. These incorporate Dockers, Denizen and Levi's Strauss and Co.

Levis Price/Pricing Strategy:

The following is the evaluating procedure in Levis advertising system:

Attributable to the brand being a set up player, Levi's has an arrangement of keep up standard fixed costs all through the globe. Cost of some Levis pants is for the most part affected by various components. These incorporate expense of the item, moderateness for the objective client, request of the item and uniqueness and imaginative highlights that it offers. In India for instance, the cost of some Levi's pants fluctuates from around 1299 at the cost touchy client to as high as 7000 for a client searching for lavish style.

Levis Place and Distribution Strategy:

Following is the appropriation system of Levis:

Levi's Strauss and Company is worked out of three primary geographic divisions: Levis Strauss Americas (LSA), Levis Strauss Europe and Levis Strauss Asia Pacific. The Asia Pacific division likewise handles tasks for Middle East Asian countries including Qatar, Kuwait, Oman and United Arab Emirates. The fundamental central command of the organization are situated in San Francisco. The brand oversees productive and powerful inventory network and conveyance through its well qualifies staff, dissemination channel and a novel establishment model. Some pants from Levi's can be brought from various diverse conveyance channels. These incorporate production line claimed showrooms and retail outlets which are establishment possessed.

Promotions:

The limited time and publicizing procedure in the Levis promoting technique is as per the following:

Levis has constantly settled upon the uniqueness and singularity parts of the youthful age while attempting to advertise itself to the adolescent. The organization's "Act naturally" battle increased enormous ubiquity. The organization has likewise advanced itself significantly in Europe through open presentations composed by the organization to follow the improvement of the brand from near 150 years back. Between the years 2002 and 2006, Levi's created an uncommon scope of pants for its clients buying from Walmart stores. These Walmart just pants were a piece of the mark scope of the brand. A couple of years back, Levis additionally presented a "shrewd coat". Another waterless innovation was additionally propelled as a component of limited time endeavors for the brand. These items in the mark ranges utilized fundamentally less water while cleaning and subsequently were anticipated to be greater condition amicable. Levi's works in relationship with the Red Tab Foundation which attempts to give monetary security to organization representatives, resigned representatives and their particular families. In India, Levis advances itself through its image diplomat Akshay Kumar and its quality can be felt across different media channels. These incorporate TV promotions, paper print advertisements, hoardings and pennants, web, papers and bulletins alongside shows in magazines. Consequently this finishes the showcasing blend of Levi's.

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