Question

• First is to increasing the market:

The marketing is the building block of any company. this to let people know about your company its mean that the customer wants to know about the company history and try to understand about the company. however, they want to know what were company focus on. to create them familiar with the poster , social media marketing or advertising so that the customer will know about the company poster that has compliment and company expectation in the reality so that the customer what they do believe and also the customer can see trough online the company poster and to gain more follower .

• Second is make USP:

In every company hospitality service were only use USP to become successful and to gain more profit. However that USP can make more easier to the hotel so that they can research the target of audience and to offer some product of the benefit that customer needs then USP also can the highlight of uniqueness and strong brand image of hotel so that the customer can enjoy the unique of the hotel and by following the trend but it also protect the good brand image of hotel that has good service and quality . but this can be help marketing strategy of hotel that has lack of vision can be defining into single point and to branches out the hotel market.

Then to set up some goal for employee so that the employee can provide with good service to their customer and to gain trust from the customer. so that they must responsible to hold their role and to guide the promise of USP. But USP also can give a premium rate so that the hotel will charge the price the customer so that they will pay great deal for to get memorable and experience in the hotel. However, to build a loyal customer so that the hotel will offer with fulfil service to their customer and to differentiate the loyal customer from other competitor that didn’t have to maximum the revenue and delivering unique of selling proportion to their customer.

• The last is the : to introducing the effective schemes for the customer

To implement with different scheme that can make to attract to the customer that were giving promotion, packet, coupon, discount, and etc. that too people who were often visit to the hotel this reward system were doing in every hotel that those were often to visit to the hotel and to build loyal to the customer . but the hotel will give good offer the customer so that they will have good deal what they pay offer and also that the hotel will give them a hotel facility for free to access that they were pay for. Even though some visitor will get some experience to check in the hotel by using online booking and asking some question for during stay, are you having a comfortable to stay? do you require any assistance? well this question to establish to gain trust for their guest and to show care about their guest. to use advance technology so that the customer will more easier to check in by them sleeve and to see what is the hotel offering to their guest . try to understand the different level of customer expectation and satisfaction. to quick resolve problem with their facilities and to get feed back by guest this feed back is important to company image and to service their customer service performance with excellent so that the company can get a positive feed back from their guest and to gain more follower . then to keep in touch with customer that who barely visit by thought email .

a. Refer to Dave McClure’s pirate metrics, explain each and every point of the metrics of your innovation.

Answer 1

Yes, the above desription is purely oriented to support the customer to give maximum satisfaction.This model introduced the world to a 5 step frame work for growth.That framemework called as AARRR, also the PiratesMetrics,is model which deals with the five aspects.It is the most widely accepted and important metrics effectively measure your company growth while at the same time being simple and actionable.All business wanted to sell their product and services.This means that all markets have very similar goals.Marketing can be a chllenging,task as it includes the social status,age, habbits, online activity,.The truth is ,he created this framework first is the crucial one .New business generates all data to understand and analyse the markets.It include direct selling,online selling,advertising,communiti based and free basedmodels.

The best thing about the framework is it doesnot require any technological knowledge,so it is easy to understand by the startups.The AARRR aimed to lead at step to step signing up for the product and services.Before selecting the product the custumer will check the history of the product and brand .The framework involves as fallows::::

ACQUISITION

Where and from what channels do your users come from,for example people to sign up for a trial,need a qualified trial. In this world it would range from something like coincidentally meeting your future better half through a friend to wooing him into setting down with you .A lead is a visitors information and conact that they are interested in poroduct.

ACTIVATION

Activation is about the first experience your customer haswith your product.It includes customers inclusion and exclusion.But some area the activation is some what not necessarily important.It is the customer who keeps the product use.It can conduct the customer interviews and the tests of products and to know the customer feedback.

RETENTION

It means the people regularly come back to use the product.It is an important customer churn rate that starts using the product regularly. it should maintain the customer in touch that it is a great method .It should be cheap and easier cost of the prooduct to reach the product.

REFERRAL

The best way to drive growth is through refferance why would you spend large sums of money on marketing to people's deaf ears if you can just have people they trust rave about your product to them. Two metrics we want to keep close eye on for referrals are the Net Promoter Score (NPS), an index that ranges from -100 to 100 and measures how willing customers are to recommanded your company's products or services. It lets you know how satisfied and loyal your customers are to the brand.

REVENUE

You've optimized according to the four AARR metrics before,revenue should already be flowing in nicely. And no matter what anyone tells you, revenue and figuring out a monetization plan is important for any startup. Your customer acquisition cost is the amount of money spend on acquiring customer includes marketing, sales, meetings, fancy parties.