Question

In any company’s B2B marketing:
How does this company organize its business to business marketing?

Investigate whether the B2B marketing is organized according to the company's products or the customer's industry, geographic location and/or account size. please present all the choices.
-Product
-Customer Industry
-Customer Geographic Location
-Account size

Answer 1

B2B organization does business with other companies. It sells its product to other companies rather than selling them to consumers. These organization primarily works on the strategy on high volume with low margin. It is based on the volumetric model.

B2B Organization could be from Apparel, Food, Machinery, Non- Food Electronics or other industry. B2B Marketing is also planned according to their mission of the company to sell the product in high volume with a lower margin.

There are the following marketing elements for B2B Business.

1. Product- It is a key element of the marketing of any type of B2B business. It is our offering to any other organization that they sell in retail. Product packing, design, appearance, and quality is the key features to sell the product. B2B organization advertises its product with the above-mentioned features of the product.

Like in the Food industry, organizations advertise with a leaflet which tells about the pricing of the product along with the service and quality. Multiple pricing of the products is also advertised like Buy1 get x% discount and Buy 3 gets a higher % discount.

2. Account Size: It plays a very important role in marketing. Any B2B Organization works on volume and does the marketing based on the volume of sale.

Like the strategy for different target segment of Horeca- Hotel, Restaurant, and caterer, SCO- Small company and offices and Trader and Reseller will be different

Horeca gets the different pricing and loyalty bonus because their volume of sale is higher than SCO and Trade and seller.

3.Customer Geographic location:

It defines the spread of the business in a different location. It also includes coverage, logistics, and Transportation. B2B Marketing should cover all areas of the working of a business. It helps in building brand equity across all geographies. It also helps in the expansion of the business in a new location with new customers.

4.Customer industry:

This defines the organization's target group. Like if we are are in Food business we target the customer of Food only. We have an assortment of food items that can only serve to the Food industry only.