Question

1. Apply the marketing mix (4 Ps) to any company/product you wish to sell in the market. 20 marks
2. What accounts are on the balance sheet? What is format of balance sheet? 5 marks

Answer 1

a) i will discuss the tourism and travel management company and their product and services.

1) Product: Travel and tourism products are very different from many other products that we buy and use.. travel and tourism is a service sector offering a variety of holiday experiences and travel services, rather than providing consumer goods such as cars, cookers or televisions.

2. price : pricing of tourism product is related with cost of tour packages. transportation etc. pricing of product refer to a price to be given by travelers while consuming the tourism product; pricing of products and services is a crucial aspect of the marketing mix in travel and tourism. pricing of services varies according to cost, seasonality, competitors actions and objectives of organization.

3. place :Place, is concerned with physical location and accessibility, the way through holidays and other travel products are made available to the travelers and other customers  it is known as channels or chains of distribution.

4. promotions : promotion refers to creating awareness about travel product and places, like tour packages, transportation, hotels etc. through advertising, personal selling, branding, publicity. it helps in Stimulating demand for products.

B)Balance sheet shows financial position of the business. it includes real account related with assets and liabilities. Balance sheet accounts are used to store information about transactions involving a assets, liabilities, and owner's or stockholders' equity. the balance of company is designed on specific dates and say end of the accounting year.

Examples of a balance sheet accounts include Cash,Accounts Receivable, Allowance for Doubtful Accounts, Inventory, Investments, Land, Buildings, Accumulated Depreciation, Accounts Payable, Paid-in Capital, Retained Earnings, etc.

balance sheet format

Balance sheet as on 31 March 2019
particular	Amount	Particular	Amount
owner's equity & debt capital		Fixed Assets
reserve and surplus		machinery
preference shares		furniture and fixture
		building
Current liabilities		Current Assets
trade payable		cash
bills payable.		Debtors
provision for income tax		bills receivable
provision for doubt full debts		accrued income
outstanding expenses
advance income