Question

Q.No. 3

Evaluate any 3 Companies which is considered as “Marketing Myopia” along with their Market share/Users Graph.

Max Marks    10

Answer :

1) Company Name :

Year Start :

Founder Name :

Graph :-

(Graph must show the high and low point of Market Share/users)

2) Company Name :

Year Start :

Founder Name :

Graph :-

(Graph must show the high and low point of Market Share/users)

3) Company Name :

Year Start :

Founder Name :

Graph :-

(Graph must show the high and low point of Market Share/users)

Answer 1

1)

Company name: Kodak

Year start: 1888

Founder(s) name: George Eastman, Henry A Strong

Graph:  

The graph shows the sales of camera rolls indexed to 100.

2)

Company name: Nokia

Year start: 1865

Founder(s) name: Fredrik Idestam, Leo Mechelin, Eduard Polón

Graph:

3)

Company name: Yahoo

Year Start: 1994

Founder(s) name: Jerry Yang, David Filo

Graph: The graph below shows the high point and low point of Yahoo's revenue.

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