Question

1. To be effective, what three qualities does a selling proposition in an advertising campaign need to have?

2. Which of the two types of appeals does each of these ads represent?

Answer 1

1- To be effective, what three qualities does a selling proposition in an advertising campaign need to have?

A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors.

to make effective selling proposition, following qualities should be considered-

a-Describe the target market in advertising Campaign so that customers can know that products or services are for them when they see the advertising.

b-Explain the distinctive factor which differentiate your product or service from its competitors. this could be high quality, low price, color design,extra feature etc.

c-Explain the problem which can be solved means your selling proposition should have theme or story which can help the target audience to know that this product can solve their problem. if the product is unable to do that then why customers would purchase that.

2. Which of the two types of appeals does each of these ads represent?

(a) "Be all you can be in the Army"

(b) "Enlist in the Army today for $20,000 in educational support."