Question

Charleys Philly Steaks

What are we known for?

What is our unique selling proposition?

What resources do we have readily available?

What do our customers love about our product(s)?

What are we doing that no one else is?

What do our customers dislike about our product(s)?

What are we doing poorly?

What is the competition doing much better than we are?

What resources do we lack?

What is the main area we need to improve on immediately?

Answer 1

Charleys Philly Steaks is an American restaurant chain of Philly cheesesteak stores headquartered in Columbus, Ohio. Formerly known as Charley's Steakery and Charley's Grilled Subs, the franchise was established in 1986 on the campus of The Ohio State University in Columbus, Ohio, and is still headquartered there. They are known for their STEAKS and other meat items.

Cassar said the company has taken very careful steps to ensure that any customer disconnect or franchisee concerns were allayed before embarking on the change. That’s the reason for dual branding in the interim with both logos visible. “It protects the value of the brand and it protects our franchisees, too,” he said. “A pre-marketing program is put in place so customers realize it’s not a new restaurant, it’s a freshening of a restaurant that they’ve always found great.” This is not the first name change for the chain, which started out in 1986 as Charley’s Steakery. Founder Charley Shin also differentiated his brand by turning the grill around to face the customers, which became a trademark of the chain.

“We actually cook or grill that food right in front of our guests when they walk in,” Cassar said. “That’s a huge differentiation point. People love seeing that. It’s kind of a show.”

And when customers order at a drive-thru, they will hear the server say: “Your food is on the grill, please pull around.” Said in a interview .

Shin, 54, is the Korean-American founder of Charleys Philly Steaks, a sandwich chain founded 33 years ago in Columbus, Ohio, and now boasting 600 locations across 45 U.S. states and 19 countries. Privately-held Charleys, whose sub options include the classic philly cheese steak and others like an Italian deluxe and chicken teriyaki, maintains an average growth rate of 7% (systemwide sales) over the past three years and is expected to close 2017 with $500 million. Mostly franchised, Charleys enjoys a niche predominantly in regional malls, airports and military bases across the U.S., with 503 locations there. The United Arab Emirates is second with 24 locations followed by Saudi Arabia with 10. In Asia it is only present in South Korea and Japan, where it each has 5 locations. Most of the locations overseas are in malls and military bases.

According to the owner they are just not making the customers unhappy poorly .