In: Operations Management
discusses the difference between public relations and advertising. Cite an organization or individual and give one example of public relations and one example of advertising in either a print or electronic media form used for that organization. try to give me an example of public relations and an example of advertising.
Difference between public relations and advertising with an example of each-
Basis of difference |
Public relations |
Advertising |
1. Cost |
Public relation professionals develop a tactics to gain positive media attention. It increases the brand awareness among target audience. |
Paid form and companies pay for advertisements to be placed in media. |
2. Control over message |
Less control over coverage of media |
You have full control over the content |
3. Duration of coverage |
Duration of coverage is high and it allows audience to see information differently in many mediums |
It totally depends on your budget and your spending for an advertisement |
4. Credibility |
More credibility and it can shape public opinion |
Less credibility than public relation |
5. Target audience |
It indirectly target the audience, public relation professionals are play a role of mediator |
Directly communicate with target audience |
6. Focus |
It more focuses on media research |
It focuses on marketing research |
7. Example |
Intuit company created the small business big game competition. This received more public relation coverage. |
Billboards, newspaper articles about particular product |
Example of Public relation-
Company- Pepsi
Pepsi Company used augmented reality with facial tracking technology for Halloween goof. In this video they showed when people went to their bathroom in the morning, they were scared to see their own faces change into scary clowns and other terrifying creatures. This video received hundreds of public relation mentions.
Example of Advertisement
Company- Oldtimer
Australian chain restaurants of motorway rest stops. It is a great example of using your surrounding in advertising. A poster of advertisement says, “All you can eat rest stop”.
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