discusses the difference between public relations and advertising. Cite an organization or individual and give one...

discusses the difference between public relations and advertising. Cite an organization or individual and give one example of public relations and one example of advertising in either a print or electronic media form used for that organization. try to give me an example of public relations and an example of advertising.

Expert Solution

Difference between public relations and advertising with an example of each-

Basis of difference	Public relations	Advertising
1. Cost	Public relation professionals develop a tactics to gain positive media attention. It increases the brand awareness among target audience.	Paid form and companies pay for advertisements to be placed in media.
2. Control over message	Less control over coverage of media	You have full control over the content
3. Duration of coverage	Duration of coverage is high and it allows audience to see information differently in many mediums	It totally depends on your budget and your spending for an advertisement
4. Credibility	More credibility and it can shape public opinion	Less credibility than public relation
5. Target audience	It indirectly target the audience, public relation professionals are play a role of mediator	Directly communicate with target audience
6. Focus	It more focuses on media research	It focuses on marketing research
7. Example	Intuit company created the small business big game competition. This received more public relation coverage.	Billboards, newspaper articles about particular product

Example of Public relation-

Company- Pepsi

Pepsi Company used augmented reality with facial tracking technology for Halloween goof. In this video they showed when people went to their bathroom in the morning, they were scared to see their own faces change into scary clowns and other terrifying creatures. This video received hundreds of public relation mentions.

Example of Advertisement

Company- Oldtimer

Australian chain restaurants of motorway rest stops. It is a great example of using your surrounding in advertising. A poster of advertisement says, “All you can eat rest stop”.

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keosha answered 2 weeks ago

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