Question

Please answer the following questions:

Wich are the difference between public relations and branding, and how they work together

What is PR's role in building customer satisfaction?

Why is corporate sponsorship of concerts, festivals, and even the Olympics considered a good marketing and public relations strategy?

Why are timing and scheduling so important in a public relations campaign?

Answer 1

The key difference between the Public Relation and Branding.

1. Objective: The Branding is the identification of the product , which can be differentiated from other similar product. where as Public relation is to maintain the relationship of the company or the product with the the stakeholders such as investors, customers, suppliers, distributors etc.

2. Schedule; One has to develop the brandof the Product beforehand rather then Advertising, Communication or public relation.

3. Different group: The Public relation considered with Employees, investors, Government and political party where as The Branding is considered with the individual, brand name, brand extension , identity and Family Branding of the product etc.

4. Engaged: the public Relation is mostly engaged in the small Business where the government, investors and even employees help at the time of uncertainties by donating the funds etc. where as Branding has ability to engage with large scale company such as Coca colat as it possesses established icons ,Company benefits from its registered trade mark, the classic shapes of its bottles and the highly familiar red and white Coca-Cola can.

Q2. The public relation helps in build the relationship with its customer by means of communication, events sponsors, media, meet the customer expectation ,by solving problems etc .

Q3By Corporate sponsoring the Product in events, olympics and Festivals helps in the recognition of the brand name, giving the product more value and good public Image in developments the economy and youths.

Example: The aim of Coca-Cola has with sport seeks to advance the development of sport overall.Coca-Cola had been sponsoring the sports including the Olympic Games, football, tennis and Special Olympics. In 1993, Coca-Cola became sponsors of The Coca-Cola Cup in England, with Scotland following in 1994. It supported English National Football Team and the Scottish International Youth Teams with the Football Association development program. Through sponsorship in leisure activities, Coca-Cola is able to serve refreshment with a sense of thrill, celebration and passion together with the need of a healthy, active lifestyle.

Q4. Timing is important because it helps in making the activity beforehand in communicating about product and brand to the target customers. schedule helps to work on all the parameters, tools and techniques which are used before Campaigning the product.