In: Finance
Followings are the main difference between marketing and advertising;
Basis |
Marketing |
Advertising |
1. Meaning |
It refers to all activities associated with buying and selling of a product or service. Marketing process starts before production and continue after sale. |
Advertising refers to the process of communicating the message about goods and services to the prospective customers or customers. |
2. Wide or Narrow |
Area of marketing is much wider in compare to advertising because it includes advertising also. |
Area of advertising is narrow in compare to marketing because it is a part of marketing. |
3. Components |
Main components of marketing are product, price, place, promotion, distribution etc. |
Advertising mainly associated with promotion. |
4. Time |
Marketing is a long-term process. |
Advertising is a short-term process because it is associated only with a part of marketing process. |
5. Scope |
Scope of marketing includes followings; Market Research before production, product analysis, price analysis, promotion strategies, distribution policies, public relations and after sales services etc. |
Scope of advertising includes followings; Use of radio, television, newspaper, magazines, hoardings, social media, sponsorships, posters etc. to provide information about product & service to the target customers. |
6. Objectives |
Main objective of marketing is to improving sales of the products & services by providing better satisfaction. |
Main objective of advertising is to provide full & effective information of the products & services to the target groups of buyers. |