Question

In: Finance

What the difference between? Marketing And Advertising

What the difference between?
Marketing
And
Advertising

Solutions

Expert Solution

Followings are the main difference between marketing and advertising;

Basis

Marketing

Advertising

1. Meaning

It refers to all activities associated with buying and selling of a product or service. Marketing process starts before production and continue after sale.

Advertising refers to the process of communicating the message about goods and services to the prospective customers or customers.

2. Wide or Narrow

Area of marketing is much wider in compare to advertising because it includes advertising also.

Area of advertising is narrow in compare to marketing because it is a part of marketing.

3. Components

Main components of marketing are product, price, place, promotion, distribution etc.

Advertising mainly associated with promotion.

4. Time

Marketing is a long-term process.

Advertising is a short-term process because it is associated only with a part of marketing process.

5. Scope

Scope of marketing includes followings;

Market Research before production, product analysis, price analysis, promotion strategies, distribution policies, public relations and after sales services etc.

Scope of advertising includes followings;

Use of radio, television, newspaper, magazines, hoardings, social media, sponsorships, posters etc. to provide information about product & service to the target customers.

6. Objectives

Main objective of marketing is to improving sales of the products & services by providing better satisfaction.

Main objective of advertising is to provide full & effective information of the products & services to the target groups of buyers.


Related Solutions

What is the definition of Social Marketing? What is the difference between the 4Ps and Social...
What is the definition of Social Marketing? What is the difference between the 4Ps and Social Marketing? Illustrate how social marketing is done with your business.
3) What is the difference between selling and marketing? Explain briefly.
3) What is the difference between selling and marketing? Explain briefly.
What is the difference between publicity and advertising? Discuss how they work together to sell a...
What is the difference between publicity and advertising? Discuss how they work together to sell a product. Identify a company you are familiar with. Are their publicity tactics effective? Why/why not? Are their advertising campaigns effective? Why/why not? What type(s) of media do they use to promote their product? Provide one suggestion on how they can improve their image through publicity, and one suggestion on how they can improve their advertising campaign.
In your opinion, what are the key differences between public relations and advertising? From a marketing...
In your opinion, what are the key differences between public relations and advertising? From a marketing standpoint (4Ps - Promotion), which tool (advertising or PR) do you believe is most effective? Explain your rationale
What is the difference between targeting and mass marketing and the pro and cons of each...
What is the difference between targeting and mass marketing and the pro and cons of each marketing. Also, you was a marketer, would I focus on mass or target marketing and why. Answer these questions with good reasoning and use examples to illustrate the topic and use questions to further expand thinking.
MARKETING 3520 (Advertising and marketing communications) The consumers who the advertising will try to reach are...
MARKETING 3520 (Advertising and marketing communications) The consumers who the advertising will try to reach are defined as our ____________ A first hand and detailed observation on the part of the marketing people to observe what is going on inside the store for their brand is called a ____ ____________ that go deeper than behavior and attitude and determine, at a basic level, people’s choices and desires. Research that delivers numerical data or facts on number of users, product usage,...
What is The Role of advertising agencies in integrated marketing communication?
What is The Role of advertising agencies in integrated marketing communication?
Explain the difference between the practice of advertising and the practice of public relations. Find an...
Explain the difference between the practice of advertising and the practice of public relations. Find an example of an ad that delivers sales and one that creates a public positive attitude. (If possible, find examples from the same company).
What's the difference between direct and indirect marketing channels?
What's the difference between direct and indirect marketing channels?
What is the difference between persuasion used in marketing versus the persuasion used in getting people...
What is the difference between persuasion used in marketing versus the persuasion used in getting people to buy into extreme viewpoints, such as those of a cult?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT