Read the attached HBR Case Study: "Keeping to the Fairway"
Should Pace Sterling proceed with this sponsorship?
Companies regularly face decisions centered on how best to
market their brand. Choices involving spokespeople or organizations
with which they partner are critical. This week's assignment is to
prepare a case analysis which responds to the information listed
below. Your analysis should be in a MS Word document in paragraph
form, minimum 2 pages, double-spaced, Arial, 12 pt font: Should
Pace Sterling proceed...