Question

Note: Plagiarism is strictly prohibited please do not copy paste from internet

Required:

Question 01: Explain SWOT ANALYSIS (150 words)

Question 02: Do the SWOT Analysis of McDonalds (500 words)

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Please the SWOT Analysis of McDonalds must be each point have 5 5 sub points

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Note: Plagiarism is strictly prohibited please do not copy paste from internet

Answer 1

1. SWOT analysis is understanding the company's strength, weakness, opportunities and threats in which Strength and Weakness is internal which a company can work upon like the location of your business and your employees. But on the other hand opportunities and threats are external and outside the control of the business for example competitors, political and economic factors. SWOT analysis is done by the company founders and leaders and involves the participation of other important heads. SWOT analysis can be explained as follows

STRENGTH- It is internal and includes all the positive attributes which gives the company a competitive advantage over others. Like technology, assets, better location . loyal employees , patent rights, goodwill, etc. Every effort should be made to increase your strength.

WEAKNESS- This is the negative factor which can lead to downfall of the company if not worked upon. This is also internal and the company focuses on improving the weaker areas. Like no liquid assets, lack of unity in the organisation , bad service or customer relationship mechanism.

OPPORTUNITY- It is a positive external trend which is utilized properly can lead to the success of the organisation. Like COVID-19 is an opportunity for doctors, nurses, masks and sanitizers making companies and IT industry.

THREAT- Threat is a negative external trend which needs to be prevented in order to safeguard the business from loss. COVID-19 has become a threat for many businesses as they are unable to operate due to lockdown.

McDonald's SWOT analysis
Strength-
1. It is cheapest and due to multiple stores the fixed cost is shared. Thus having economies of scale.
2. Wide variety of products with unique taste.
3. Multiple currencies as it operates in many countries.
4. Due to large size it has good control over suppliers and market
5. The best practices for employees

Weakness-
1. recent decline in brand image of Mcdonalds
2. Employee turnover is increasing due to temporary employees.
3. No innovation in the product and its development.
4. Unhealthy food leading to low quality
5. Fall in market share

Opportunity-
1 Continuous focus on Corporate Social responsibility and focusing more on better environment
2 Adding home delivery feature due to the current situation of no more dining out due to COVID-19
3 International expansion as it has not captured the entire worldwide market
4 Focused on healthy food products due to social changes
5 Joint ventures with suppliers to have product differentiation

Threat-
1. Increased competition from other brands making burgers
2. fast food industry is saturated with many brands
3. Consumers are becoming more health conscious and thus avoid junk eating
4. Fluctuations in foreign currencies due to economic factors
5. legal regulations and complications over the company.