Question

Note: Plagiarism is strictly prohibited please do not copy paste from internet

Required:

Question 01: Explain SWOT ANALYSIS (150 words)

Question 02: Do the SWOT Analysis of STARBUCK (500 words)

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Please the SWOT Analysis of Starbuck must be each point have 5 5 sub points

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Note: Plagiarism is strictly prohibited please do not copy paste from internet

Answer 1

SWOT Analysis helps you to evaluate the Strength, Weakness, Opportunity and threats of an organization. It helps you to identify the advantages and disadvantages so that you can work on it to reach the desired set goals.

Strength – It helps you to understand where you stand in market. Which all areas you are unique from others and help you to generate profit. It also helps you to understand why customers are relied on you for your products and services.

Weakness – It gives an insight of what can be done in better ways and why. It gives a clear picture on why other competitors are doing better. This will eliminate the hinderers of the company to grow.

Opportunity – It can be found within the organization or outside the organization. It just depends upon the company to decide how they want to grab and utilize it. Even a small opportunity can change the company’s competitiveness in the market.

Threats – It talks about the situations which can negatively hit your company at any point of time. The company should be able to analyze the external environment as it keeps changing time to time. And if they don’t come up with it, they will not find place in the market.

SWOT Analysis of STARBUCKS

Strength

• Starbucks is known for its brand image in the market
• Have one of the strongest performances financially with a revenue of $26.5 billion in 2019
• Have come up with more stores from 1886 to 31256.
• It has networking across countries
• Have acquired in total 6 companies. Companies being Ethos Water, Tazo etc.
• Employee friendly organization.

Weakness

• It is known to be one of the costly brands when compared to other coffee outlets.
• The products which are offered by Starbucks do not match the cultural standards of the market.
• It has recalled the products in demand which can affect the company in a bad way.
• The company was under a lot of controversy because of the UK tax avoidance, which impacted the company in a negative way.
• It doesn’t have much unique products to stand out in market.

Opportunity

• As Starbucks has global networking it can expand its business.
• It can come up with new products / new product extension to grown in market
• It can do alliance and partnership with different firms
• It has also introduced a washroom for gender neutral for LGBT group.

Threats

• The competitors of Starbucks sell coffee at affordable price which can impact the company.
• Performing a aggressive competition with companies like MC Donald’s and Dunkin Donuts can be a threat to them.
• Product can be copied by new competitors
• The company will have negative impact in its financials for 2020 due to corona virus, as half of its shop are closed