Question

What are some challenges when dealing with mobile marketing?

What do you think is the most important thing that marketers should keep in mind when developing mobile marketing strategies?

Answer 1

fallowing are the chellanges in mobile markets .

Easy app :- discovery Challenges of mobile marketing came into existence more as the industry is booming with apps with over a million.Mobile marketing limitations became significant like getting downloads, keeping them engaged and integrating other digital elements.Currently, 89% of mobile time is being spent on apps and remaining 11% is spent on websites.Thus making it the prime reason why 71% marketers say that mobile marketing is core to their business.Whereas 68% brands have incorporated mobile marketing into their overall marketing strategy.

It holds the ability to create buzz about your products/services as your promotional offers will reach consumers.

Especially those who are actively shopping, socializing, and making buying decisions.Nowadays all E-commerce websites have been successful in instilling the idea of downloading their app directly from the QR code.Language personalization
To make your brand famous all around; provide customers with a more precise, more useful messaging experience.

You can take advantage of this simple, robust functionality to remove these mobile marketing problems.
Since rural areas are becoming potential influencers in growing subscriber base as mobile is the sole channel to reach them.
Therefore, barriers to multiple languages and low literacy rate make it difficult for marketers to address the rural populations Frequency One of the common challenges of mobile marketing is how to reach the target audience.

You must fabricate a useful call-to-action message, make it appealing and justify your frequency, reflect upon your mobile marketing goals.User information
With the rise of mobile marketing and consumer-driven data, users may feel violated by various personalized mobile marketing tactics.

Consumers are ready to share their personal information online; provided they receive value in return.

They will not want any third party to procure their digital information and misuse it. Insufficient metrics
Mobile marketing is having the potential of becoming the next big thing in interactive marketing.

The most substantial problem with Mobile Marketing is; industry ecosystem is evolving with innovating tools.

However, analytics tools for measuring the efficiency of the medium and calculating the ROI for capital spent is still inadequate.

Build a blueprint based on the pioneer’s strategies.

There are pre-existing mobile metrics like click-through-rate and impressions, but they are giving inaccurate results.

Today marketers are compelled to look after more accountability, transparency, and clarity on their ROI.
Also there are used challenge of updating technologies we could see in dead space technology upgradation. New mobiles will be outdated if they will not properly upgrade and new technologies will help to stadium in mobile market.