Question

In: Operations Management

various components of promotional activities that companies can use to attract consumers. These components include: •...

various components of promotional activities that companies can use to attract consumers. These components include:

• Theme

• Product sampling

• Open house

• Coupons, vouchers, and discount codes

• Contests and sweepstakes

• Premiums and giveaways

Based on these components, provide 3 examples of promotional activities from the list above that WOULD attract you to a sporting event. Why were these promotional activities effective in getting you to attend the event? Or, why would they be effective in the hypothetical situations?

**you can combine actual personal experiences with hypothetical experiences, as long as you provide a TOTAL of 3 examples!** No word minimum

Expert Solution

Out of the above components the three which would attract me for a sporting event would be 1) Coupons,vouchers and discount codes 2) Premiums and giveaways and finally 3) Contests and Sweepstakes

I am taking the example of a T20 international cricket match(20 overs per side),a shorter version of the traditional One Day International Cricket being held in my town.When the event wasnt known with many they initiated all of the above components to attract visitors.

Coupons,Vouchers & Discount Codes:

A sports fan given a discount vouchers through targeted marketing and advertising channels makes even the entry point accessible which makes for a easy acquisition for the organizers .This being the starting point to attract organizers

Contest and Sweepstakes:

Once the initial hoopla is generated they can attract organizers who in turn can sponsor many contests (knowledge or fun theme based) and sweepstakes (Lottery on presuming X number of tickets sold) which gives another round of acquisition with a back door entry.In marketing parlance research suggests that in entirety the organizers make more revenue from the contest winners who in turn spend on memorablia to commemorate their win.

Premiums and Giveaway:

Sports enthusiasts are always looking for a good deal.Now if a cricketing event like a T20 can bring a free T shirt on memorablia they refer to their network which adds up the regular mode of advertising and hence pulls up further revenue.A premium atttached or a click with their favorite sportsperson can make them double the ticket value without any cost addition to their budgets

From the above hyothesy we can gauge why the above components played a major part in attracting me a sports fan to a new format event(Cricket was a 50 over per side sport for ODI ) which a decade back didnt even exist

keosha answered 4 months ago

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