Question

1. Explain how Adidas can use each of the following types of digital ads to attract customers actively looking to buy a new pair of running shoes. After your explanations, briefly discuss the distinct characteristics of each type of ad.

1. Contextual ads:
2. Highly visible ads
3. Retargeting ads
4. Morphing display ads

Answer 1

First of all we convinced to the customer, the most favorable use of Adidas Shoes by an attractive add.Like News paper,Radio, Television, Directories and social medias etc..For the smooth running of our product we target a specific customer group ,make them feel uniquely special.Customers look for trustworthy, knowledgeable individuals to educate them on a purchase.Customers need to be involved in the decision. Make realistic promise most of all provide a high level of service.

The most important quality of an advertisement is ability to communicate,creativity,ability to design, able to plan and execute ideas,shows problem solving skills etc.

Contextual ads means that ,it is a form of targeted advertising  for advertisements appearing on websites or another media,such as content displayed in mobile browsers .

High visible ads are just as their indicates impactful. These desktop and mobile ads are visually appealing to capture your audience's attention before  navigating through the rest of the website.Desktop ads are only delivered and played on desktop device.

Retargeting add ,it is only viewed to a specific browser cookie.The cookie will let your retargeting provider know when to serve ads,ensuring that your ads are served to only to people who have previously visited your site.

Morphing enables a website to learn automatically and near optimally which banner advertisement to serve to consumers to maximize click-through rates ,brand consideration and purchase likelihood. Banners are matched to based on posterior probabilities of latent segment membership which are identified from customers clickstreams.