Question

What are the different approaches and methods you can use to convey your promotional message.

.What are the key skills involved in personal selling, especially closing the sale.

.What are the major approaches to customer retention.

.Identify sales forecasting methods.

.What are the different approaches and methods you can use to craft your promotional message

Answer 1

Following are the different approaches and methods that can use to convey promotional message :

1. Personal selling or tellemarketing:

Effective personal selling depends on good interpersonal skills and communication skills. Must have excellent knowledge about product and services it going to provide. And can use the positive facts of product to sell it to required customer. By this we can give a strong promotional message to customers that we are capable selling it by tellemarketing.

2. Short term sales promotion:

Sales promotion is best effective idea to display your products in market. Sale strategy using coupons, competition, discounts, buy 1 get 1 free offer. All this offer can be displayed on official website.

3. Advertising:

One can advertise their products, service or brands in newspapers, radio, television, magzines, outdoor promotion, online advertising etc. This are the effective way to promote by advertising. One must effective tagline of advertising the products and services or brands.

4. Publicity :

Publicity created by sending a media releases to print and broadcasting media, giving interviews about the products to media and from word-of-mouth publicity. Making hype about the strategy and product will create more publicity among youngsters.

The key skills involved in personal selling are as follow:

1. Listening skill:

Listening skill is the most important skill because one have to be patient while selling and must listen to the requirements of customer. So to understand the needs one must have the quality to listen.

2. Communication skills:

One of the most Important skill in person selling is communication one must have the capability to communicate with client and understand their needs and requirements. By communication the person get to know about it's behavior and he suggests according to that only.

3. Sales closing skills:

It's very difficult to close customers who don't want to purchase your brand. So, at that time it's your personal skill of closing sale that can make this deal happen. There are various ways to close the deal. Among all the personal selling skills, it is the closing skill which is directly related to overall sales turnover.

4. Interaction ability:

One must have ability to interact with anyone and everyone. A person must have positive interaction ability within the organization as well. The better you are at interaction with unknown people, the better will be your results in your sales.

The following are the approaches for customer retention:

1. Providing rewards and cashbacks to customers :

Giving customers elevated status and exclusive offers by providing rewards on purchase and also by providing cashbacks on products.

2. Proactive complaint management :

One must make sure actively seek, manage and resolve complaints imstein of hiding them. Only making records of complaint is not enough one must take accountability of that and try to resolve asap.

3. Understand customer requirements:

One must understand the needs and requirements of customer and should suggest accordingly to that. By understanding their needs we can suggest them suitable product. Building customer feedback is also important by that you can understand them even more.

4. After sale service:

This is the most important approach to retain customer because every customer is delighted when they receive good after sale service. Follow up with customers after sale is most important factor. So to give a proper service one must take care of follow up with customers.

The following are the sales forecasting method:

1. Survey of consumers opinion method

2. Trend analysis method

3. Opinion of sales men and sales executive

4. Regression analysis

5. Test marketing result.