Question

Consider the two variables service quality and customer satisfaction. Service quality is independent variable and customer satisfaction is dependent variable. Perform regression analysis using SPSS and explain the results. PLEASE USE SPSS ONLY AND PASTE THE OUTPUT OF SPSS. DO NOT USE EXCEL OR ANY OTHER SOFTWARE. SPSS ONLY PLEASE. SERVICE QUALITY CUSTOMER SATISFACTION

SERVICE QUALITY	CUSTOMER SATISFACTION
11	13
34	21
41	45
35	75
61	67
72	76
57	95
62	114
61	94
41	54
55	44
64	76
23	36
10	115
87	54
98	62
119	24
111	45
133	86
24	81
45	83
36	94
13	16
24	26
27	36
19	43
23	53
45	53
53	67
66	39
71	40
22	42
25	53
26	64
17	45
48	45
134	115
125	111
13	23
24	24
45	44
45	45
67	67
74	56
35	45
16	23
31	34
43	55
64	66
72	72
22	24
32	35
17	47
55	44
54	13

Answer 1

Inputs:

Result:

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Explanation:

The regression equation will be written as follows:

Satisfaction = 0.355 * Service quality + 37.274

The p-value corresponding to the slope coefficient 0.355 is 0.001 which is less than 0.05. So, at a 5% significance level, the slope coefficient is significant. However, the R-square measure is only 0.177 which indicates that only 17.7% of the variations in customer satisfaction can be explained by the model i.e. by the independent variable service quality. So, the explanatory power of the model is poor.