Question

I am about to start my graduation thesis, I need an interesting topic related to business Administration. I would like to have any recommendations, preferably something with Marketing and organizational behavior. And how will be my method of research to accomplish?

Answer 1

As a part of your thesis, you can work on the topic titled, " Study of market potential of Work from home software solutions and expectations of the corporate market".

This topic will definitely help in gauging the current market size of the industry, the players currently operating in the domain of WFH, their market shares, if any , the user expectations of WFH softwares etc.,

The method of research can be two-fold for this case. Firstly, by properly doing literature review of the existing brands and their product offerings shall give a head start to the research.

Secondly, We can roll out an online survey for the handpicked list of top 100 companies in a given region to know which WFH software they are using, the average subscription cost per user , the expectations they have on the WFH solutions.

To conclude, we can give recommendations of the additional customized offerings that can be incorporated, the kind of industry to target and the need of the hour to cut operating costs by adopting WFH solutions by corporate.