Question

I am about to start my undergraduate thesis, I need an interesting topic related to business Administration. I would like to have any recommendation, preferably something with Marketing, Describe how the content and abstract would be. And how will be the research method to accomplish?

Answer 1

1. Impact of advertisement on the sports industry(or any industry of interest)

2. To compare and contrast the marketing strategies of -----------industry: A case study of __________ and _____

3. To analyze the impact of marketing strategy on consumer behavior

All the above will include a cost-benefit analysis where one does an in-depth analysis of the particular firm or industry balance sheet and cash flow statement to identify the cost and to compare it with the revenue earnt and to make a correlation.

An extensive literature review will have to be done for that particular industry or firm to see the trend of the companies hence data analysis .

1 and 2 will be a quantitative study as has to compare and conduct data analysis and correlation.

The 3rd one will be a primary study predominantly as the questionnaire will have to be prepared based on certain marketing strategies and to see how participants (consumers ) respond to those marketing strategies. For instance, one will have to look into brand loyalty, packaging, advertisement, CSR responsibilities as some other factors that affect consumer behavior.