Question

Define sustainable marketing and discuss its social criticism.

Answer 1

Sustainable marketing is the type of marketing process, using which the company can market its products, without affecting the sustainability, ecology and environment of the coming generations. Sustainable marketing principles help in improving the brand image of the company, attracting customers who are green-abiding as well as facilitating the CSR of the company. Sustainable marketing principles are also cost effective in the long run.

Some of the social criticism surrounding sustainable marketing are as follows:

· Sustainable marketing prices increase the overall price of product, thereby making it unaffordable for consumers

· Some people also criticize that sustainable marketing principles exaggerate the features and functionality of product and project it to be life changing, while in reality, it is the same as any other product in the market

· Use of high pressure selling is another criticism associated with sustainable marketing practices