Question

I am about to start my graduation thesis, I need some interesting topics related to business Administration. Preferably something with Marketing, human resource management or international management. And how will be my method of research to accomplish?

Answer 1

First of all any thesis on the said topics mentioned demands industry & market visits. You should be willing to travel and visit various companies to arrive at your result. I would also suggest you to consider Financial industry which has a sizeable and relevant scope

However I'll straight away get into your answer

Each of the fields mentioned above are generic in business and hence involves vast divisions namely Customer relation ship Management, Product Promotion/Advertisement, Events and Activity(Event management, Branding and Visual Merchandising etc for Marketing; Staff relations, Emplyee orientation, Employee welfare survey, Grievance/Conflict handling, Ratings, rewards & Recognition, Incentive function, handling of  Recruitment & Lay off for Human resource; Business Models, International Business, Managing Cultures, Export & Import Function, Industry/market structire etc for International Business

Now I will deduce some topics based on above divisions which are core in each field

MARKETING

1. Customer Relationship Management (CRM) in Business (Includes charity sector too)

2. Loyalty of Customers in Retail Industry (Study on Loyalty programs in Different Retail Outlets)

3. E-marketing: Being a fast growing sector promotions in e commerce place a crucial role in Global Business through its cost effectiveness and reach

4. New Trends in Advertisement/promotions: New technological advancements realized and foreseen in the industry

5. Consumer Behaviour: Understanding customers and the effective way of capturing their attention and goodwill

6. Brand equity: How to gain Brand Equity? (How established brands like Nike, adidas etc emerged as a leading player and what it takes for a new brand to develop like one)

7.Social Media: Impact of social media on customer buying decisions/choices

HUMAN RESOURCE

1. Employee Hygeine (Ways to make an employee develop initial impression on an organisation)

2. Employee to shareholder: Employee remains as one unless he thinks like a shareholder.

3. Work Culture: How to improve work culture of an organisation

4. Accountability: Developing criterias and to bring clarity on employee accountability factors

5. Grievance handling: Managing crisis and conflict

6. Prevention of Sexual/verbal harrasment against women on Workplace: Crucial in all organisation. Ways to Manage

7. Employee competency and 360 degree appraisal

INTERNATIONAL BUSINESS

1. Evolution of 4th Industrial Revolution and its outcomes (Artificial Intelligence and Robotics)

2. Managing Business Crisis during Situations of Pandemic (Super relevant now)

3. Sustainence of key Players and their effectiveness in Building the reputation and goodwill

4. Cultures and behaviour in different Organisation

5. E commerce as the disruptive trend & the strategies involved

6. Standard Operating Process of Top 5 Players in selected industries