Question

1) Decide on a product or service you are marketing.

2) Create an advertising strategy for each channel within a multi-channel marketing campaign:

Television Advertisement

Online / Mobile / Social Media

Newspaper

Direct Mail

Magazine

Radio

Outdoor

Advertisement

3) What are the common themes and strategies behind all of your different types of advertisements?

Answer 1

1) Photography services have been in huge demand these days. So I select photoshoot services and image editing software, which I will be marketing. People recreate the beautiful memories through photographs, and a good photograph add value to those memories. And it is a matter of appreciation if photographes are good. Plus now days with the increase in use of social media, people love to post photos of their. Online influencer and artist like to have their photoshoot done so that they can gain popularity. So photography is one service which is in the trend now days.

2) The advertisement strategy will be as following for the campaign:-

Television advertisement :- Television advertisement should be aired during some sports event as majority of the people who would be potentially interested in photography do watch sports. The add campaign should have some adventure theme where viewer can relate that if they use the product they will feel like a sportsperson.

Online/ Mobile/ Social Media :- On online advertisement we can create photos and vides of services and put it in the various social media sites. There could be a page dedicated to the product. We can use the help of google adsense where our product information would be linked to various websites. The content should be something creative. And the photographes should be artistic in nature.

News Paper:- The newspaper campaign should mainly focus on the marriage photoshoot, as the people accessing newspaper can be interested if they have a view of the sample. The main point to keep in mind is the costing and having a variey of theme as people have different wish and imagination which they would like to transform while taking marriage photoshoot.

Direct Mail :- Direct mail could be sent to people who have interest in photography. For this we have to access data, and we can by data from third part and send mail to them regarding the various products we offer.

Magazine:- Well maganize are the showbiz market and there is a huge opportunity to make customers though it. We can do maganize shoots for various maganize cover pages and in return we can ask them to mention our product and services in it. People who read maganize would love to get it done. The theme should be bit glamarous as it makes people feel special about themselves.

Radio:- radio advertisement seems bit difficult as the product is bit difficult to market if it is not seen, and for photography product we need to show people what good pictures looks like. But still we can have short advertisement in radio channel where the details of our product are given. For example while the live airing we can do the recording and in return they can brand our product.

Outdoor Advertisement :- This techniques includes conducting workshops and putting hoardings. While conducting workshop on photography we can give some free sessions and then signup people for the advance sessions. This way people will be keen to learn new things. And also we can put displays of our product in camera shops where people will come to know about our product.

3) The common strategy behind all these marketing campaign will be creativity. The more creative and artistic we become the better image are captured. And we should focus in developing the artistic nature in a person. And we should pitch this thing while making all our add campaign.