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Identify a product or service that you regularly purchase and provide 2-3 promotional recommendations. (Marketing)

Identify a product or service that you regularly purchase and provide 2-3 promotional recommendations. (Marketing)

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Expert Solution

Promotion is one of the market mix element and it focus on raising customer awareness of a product or brand, generating sales, and creating brand loyalty. The main purpose of a promotion are sales increase, launching new product, creating brand equity, positioning, etc. Promotion activities contribute towards increasing the consumption. If companies use Selling concept of marketing, people will buy things what they do not need as this concept focus on aggressive promotion and sale of its products.

The service that I regularly purchase is beauty services via Nearby Mobile App. This app offer discount and cashback if the beauty services are purchased. Also, people get option to select the beauty salon based on their requirements like price, salon nearest to their location, salon which provide home service, etc.

The promotion recommendation for beauty services are: -

  • providing free upgrade to regular customers.
  • offering yearly membership to regular customers at affordable price.
  • providing free beauty gift to regular customers.

keosha answered 1 year ago
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