Question

product Idea and Search Engines/Electronic Marketing

1.  Develop a product service idea.

A. Describe the product/service including the benefits of using the product/service

B. Discuss the potential customers for this product/service

2.  Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each

Answer 1

Product/ Service:- Online Fitness Trainer

Description:- As a fitness trainer, I wish to develop fitness programs that cater different audiences depending upon their fitness goals such as:-

1. Muscle Mass Building
2. Lean Muscle Programs
3. Abs Training
4. Cardio and Fat-loss program

Benefits:-

1. Customers can opt for a program of their choice and purchase it online on the website. The website will consist of products information related to all the programs, blogs on nutrition and meal preparation, tutorial videos for beginners who are new to the fitness world.
2. Online Training:- Weekly workout plans with videos and nutrition meal prep is sent to all the customers. Customers are also allotted time to get in touch so that their queries and issues related to fitness are addressed.
3. Access to Informative Blogs Online:- Customers can also login using the credentials which is sent to them at the time sign up process and gain access to informative blogs which them to enhance their fitness programs.

Potential Customers for this service:-

Everyone around the world who have signed up for a gym membership and is interested in physical fitness and sports training are a potential target for this business. The major focus is on people between the age of 18 to 35 years who are looking for information online which leads them to a healthy lifestyle.

Here are the three possible ways to market this business:-

1. Google Ads:- Whether it’s banner ads which follow the visitors of the website on other websites or textual ads that pop up whenever a user search for fitness related information on Google, both methods drive a good amount of traffic to the website where all your promotional material is published.

Pros:- Proven method of driving traffic to the website. Cost effective and takes less effort to execute. One can run multiple ad campaigns simultaneously.

Cons:- It takes a lot of guessing work to figure out which ad set works the best. It doesn’t promise conversions.

2. Youtube Channel/Brand Loyalty:- Youtube channel which contains workout videos, Q& A sessions on fitness or a series of videos addressing varies aspects of business is a good way to brand your business and yourself. Videos with good content can get you loyal subscribers who are looking to engage.

Pros:- Youtube is the second most visited site after Google so your content is available to a large audience which is not limited to a region or country. The content can get viral online if it is relevant to more number of people and is executed well.

Cons:- Takes time to come up content, shoot it and edit it before posting videos online. A highly competitive platform where sometimes it becomes difficult to stand out from other channels who post videos on the same topics.

3. Referrals:- Coupon codes for existing customers who can be offered a discount on their next purchase if they recommend the same programs to their friends and family. This can be combined with giveaways for social sharing online. Word of mouth is the best form of marketing in the world and it attracts more customers who have already seen their friends sign up for your program.

Pros:- Easy to track since the coupon code has to be mentioned on the website at the time of checkout. Promote word of mouth marketing in the target market.

Cons:- The risk of less participation exists because it takes time and effort from customer’s end to convince other people to sign up just because they want to gain a discount.